Leader / Mentor / Colleague / Friend
As co-founder Denny Gerdeman announces his retirement, we look back on a legendary career that shaped our agency, influenced an industry, and connected people to some of the world’s greatest brands.
With a reputation for unparalleled creativity and real-world implementation, Gerdeman has built an industry powerhouse with award-winning projects across the globe. His tenure at Chute Gerdeman’s helm steered the agency through a revolutionary era of change in retail and restaurants, and his steady hand has seen the firm evolve over three decades.
Elle Chute and Denny Gerdeman formed Chute Gerdeman in 1989. The agency would become one of the most sought after design partners in the world.
“Denny has taught all of us many lessons over the years, but perhaps the most important is the value of our team. This agency is made up of passionate individuals, all with varied and unique perspectives, but all with a common goal: to do great work for our clients’ businesses. That is a true testament to Denny Gerdeman’s determination, and to the culture he and Elle created from the beginning,”
– Jay Highland | CCO Chute Gerdeman
Under Denny’s leadership, Chute Gerdeman has earned over 200 design awards including multiple Store of the Year and Designer of the Year honors.
“Denny’s lasting legacy will be building Chute Gerdeman into a top-ranked design firm, but also forging an entirely new industry. His vision as one of the vanguard of leaders who saw the potential of retail design as a viable and necessary capability has forever changed creative services for brands and retailers. His tenacity, grit, and leadership will be missed, but we will carry on his efforts.”
– Tina Manikas | President FCB/RED