Purposeful & Emotive Experience Design

We’re fueled by the possibilities of creating world-class physical design. By developing, honing, and activating your brand within the environment, we create experiences that tell your story, compel aesthetically, and connect authentically. Your goals are just as important to us as they are to you, which is why we’ve put our heart & soul into every design experience since 1989.


Strategy + Insights

We believe great design is driven by purpose. Every brand experience we develop is strategically informed by our expert insights. We extract the key characteristics of your brand and develop those into a personal connection between your brand and the guest. It’s that connection that speaks to the heart and soul, building the foundation for more memorable design experiences.


Brand + Environmental Design

Brand is immersive, and our studio knows how to breathe life into a brand, whether building an identity or creating an environment. Your brand and identity are your promise to the guest, which is why we build from that identity the moment we begin a project. The guest experience is your opportunity to deliver on your promise and establish a deep connection with your guest.


Design Development

Our team translates concepts into reality, activating your desired brand experience through a space we can physically walk, touch, feel, and enjoy. We create the standards and documentation necessary to execute or retrofit your concept at scale across any number of locations. As your brand advocates, we can guide your team through the construction, roll-out, and handover process.


We Break Down Organizational Silos in Our Office, and Yours

Our holistic view as part of ASG | Chute Gerdeman means our design approach is rich with cross-functional considerations. With this big-picture lens and a deep understanding of consumer influence, we help brands confidently navigate fast-moving retail and food environments. A transparent, multi-disciplined ecosystem of expertise puts purpose behind every choice we make, every bit of guidance we provide, and every experience we create.

Design that connects people to the world’s greatest brands.

Get in Touch


501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

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