Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Building Relationships Through Health & Wellness 1440 428 Chute Gerdeman

Building Relationships Through Health & Wellness

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health,…

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Brands Push For Small Business Support 1440 428 Chute Gerdeman

Brands Push For Small Business Support

For local business owners, it’s clear that 2020 has been merciless. With a global pandemic, and a nationwide array of protests, it’s been hard for…

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Make Way For The Modern Traveler 1440 428 Chute Gerdeman

Make Way For The Modern Traveler

Travel has laid dormant for the past three months, as we’ve waded through the waters of a global pandemic. Needless to say, consumers are itching…

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Understanding Sustainable Solutions 1440 428 Chute Gerdeman

Understanding Sustainable Solutions

Many consumers shop with their values first. In March 2019, 71% of US consumers said that they take sustainability into consideration when making food purchases…

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When DIY Affects How We Buy 1440 428 Chute Gerdeman

When DIY Affects How We Buy

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people…

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Preparing for Next 491 800 Chute Gerdeman

Preparing for Next

Preparing for NEXT weekly insights & creative actions to help brands remain relevant & stay ahead. Nearly every industry and consumer have been affected by…

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Regaining Consumer Trust Via Experience 1440 428 Chute Gerdeman

Regaining Consumer Trust Via Experience

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and…

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Aesop Uses Inspiration From Space Exploration 1440 428 Bonnie Kyle

Aesop Uses Inspiration From Space Exploration

Recently, I had the opportunity to visit a few retail stores while visiting Houston, Texas. Little did I know, this would be my last physical…

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An Essential Evolution – Looking Ahead For Grocery And Food Hall 1440 428 Chute Gerdeman

An Essential Evolution – Looking Ahead For Grocery And Food Hall

We’re in unprecedented times and it’s not hard to see a swift evolution upcoming for groceries, food halls, and restaurants.

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Get In The Game – Brands Activate Users Via Gaming 1440 428 Chute Gerdeman

Get In The Game – Brands Activate Users Via Gaming

Consumers can’t get enough of video games right now. Game sales are soaring, and Twitch, a video game streaming platform, has seen consumers log over…

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There Is No Isolation With Digital 1440 428 Randy Liddil

There Is No Isolation With Digital

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand…

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Restaurants Shift to Support Community 1440 428 Chute Gerdeman

Restaurants Shift to Support Community

In this new, social-distanced society, restaurants and bars have been hit the hardest. Sad, empty dining rooms, resulting from the mandatory shut down, has caused…

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Necessary Adaptations – How Brands Are Staying Connected In Current Times 1440 428 Chute Gerdeman

Necessary Adaptations – How Brands Are Staying Connected In Current Times

Life as we know it has changed, at least for the meantime. Given the circumstances, retail has taken a massive hit. With products, and experiences…

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Sign Up for The Gist Quarterly Newsletter 491 800 Nathaniel Seevers

Sign Up for The Gist Quarterly Newsletter

Penney’s: The New Department Store Flagship 1440 428 Amanda Seevers

Penney’s: The New Department Store Flagship

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us…

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Catering to Customization – The Next Wave of Retail Experience 1440 428 Chute Gerdeman

Catering to Customization – The Next Wave of Retail Experience

It’s about options, and today’s shopper finds empowerment in the freedom of choice, with a hands-on connection to the experience. With this in mind, retailers…

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Denny Gerdeman Retrospective 912 696 Chute Gerdeman

Denny Gerdeman Retrospective

Leader / Mentor / Colleague / FriendDENNY GERDEMANAs co-founder Denny Gerdeman announces his retirement, we look back on a legendary career that shaped our agency,…

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Sold on Reselling – Co-signing the Consignment Store 1440 428 Chute Gerdeman

Sold on Reselling – Co-signing the Consignment Store

Resale culture has erupted with the modern sneakerhead, and fashion gurus of today. Mediums like Stock X, The Real Real, eBay, and even Facebook Marketplace…

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EuroShop 2020 – Experiencing the Future of Retail 1440 428 Chute Gerdeman

EuroShop 2020 – Experiencing the Future of Retail

Our visit to this year’s EuroShop was a feast for the senses and a shot of adrenaline for our beloved industry. Billed as “The World’s…

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Embodying Experiential Dining 1440 428 Chute Gerdeman

Embodying Experiential Dining

Aster Hall, a Chicago food hall, is delivering an unrivaled luxury dining experience. While the concept of the food hall isn’t new, the trend is…

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Tech as an Enabler 1440 428 Chute Gerdeman

Tech as an Enabler

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution?…

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Art Transcending Reality in Columbus 1440 428 Chute Gerdeman

Art Transcending Reality in Columbus

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst…

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Core Meditation Trainer
Healthy Control: The Economy of Wellness 1440 428 Chute Gerdeman

Healthy Control: The Economy of Wellness

For many people there just aren’t enough hours in the day. You get up after a good 8, 7, 6 hours of sleep just in…

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Welcome to New York, Nordstrom 1440 428 Amanda Seevers

Welcome to New York, Nordstrom

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7…

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The Art of Activation 1440 428 Chute Gerdeman

The Art of Activation

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the…

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Fast Company Innovation Fest 2019 1440 428 Amanda Seevers

Fast Company Innovation Fest 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights,…

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Gameplay Meets Retail 1440 428 Chute Gerdeman

Gameplay Meets Retail

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video…

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Brands Refuse to Stay in Their Lane on the Journey to the Consumer 1440 428 Chute Gerdeman

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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