Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Private Label Brands
More Than Value: The Rise of Private Label Brands 1440 428 Chute Gerdeman

More Than Value: The Rise of Private Label Brands

At one time, buying the “store brand” of a product was something shoppers did only to save money. Consumers might shamefully slip the product into…

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Health and Wellness Trends: New Brands Inspiring Healthy Habits 1440 428 Chute Gerdeman

Health and Wellness Trends: New Brands Inspiring Healthy Habits

“New Year, New You” is the standard January mantra, but this year, some health and fitness brands are upping the wellness ante with personalized solutions…

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Grocers Build Third Spaces to Build Community 1440 428 Chute Gerdeman

Grocers Build Third Spaces to Build Community

Commodity and convenience services like curbside pickup and grocery delivery thrived during the height of the pandemic, and there are no signs of these online…

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2023 Pantone Color of the Year: Viva Magenta 1440 428 Chute Gerdeman

2023 Pantone Color of the Year: Viva Magenta

Viva Magenta, Color 18-1750, is a bold signal of strength—and it has been named the 2023 Pantone Color of the Year. This hybrid pinkish-red straddles…

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Retail Resolutions for 2023 1440 428 Chute Gerdeman

Retail Resolutions for 2023

We scratched our heads often in 2022, wondering where things went wrong. In the wake of inflation, shoppers cut down on spending this year, with…

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Reimagining the Bridal Experience: Q&A with Vow’d 1440 428 Chute Gerdeman

Reimagining the Bridal Experience: Q&A with Vow’d

Bridal retail is a unique category, rife with high expectations and stress for many shoppers, built on decades of dress shopping sameness. But Vow’d Weddings…

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Restaurant Trends: What Comes After Chicken? 1440 428 Chute Gerdeman

Restaurant Trends: What Comes After Chicken?

While chicken dinners used to be something you could only get from the colonel, they have become one of the most sought-after meals at any…

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The New Kitchen Consumer: 6 Key Archetypes to Know 1440 428 Chute Gerdeman

The New Kitchen Consumer: 6 Key Archetypes to Know

Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits. Brands have seized the opportunity…

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What Brands Can Learn From Sneaker Culture 1440 428 Chute Gerdeman

What Brands Can Learn From Sneaker Culture

Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with people. The styles, the history,…

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Cause Casual: Restaurants With a Social Purpose 1440 428 Chute Gerdeman

Cause Casual: Restaurants With a Social Purpose

More than a decade ago, a food cart became a path for sex-trafficking survivors to reclaim their lives through employment. Called Freedom a la Cart, the…

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Designing for Restaurant Agility: The Rise of the Flexaurant 1440 428 Chute Gerdeman

Designing for Restaurant Agility: The Rise of the Flexaurant

Ghost kitchen this, BOPIS that, drive-thru now, sit down later. You’ve heard the terms, but why, after decades of the same, are restaurants now reinventing…

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Affordability is In: Retail’s Resale Transformation 1440 428 Chute Gerdeman

Affordability is In: Retail’s Resale Transformation

The affordability movement is completely changing retail, and it’s happening globally. When we say “affordability”, we don’t mean cheap. Premium materials and designs are born…

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Accessible Luxury: Tapping into Millennial and Gen Z Consumers 1440 428 Chute Gerdeman

Accessible Luxury: Tapping into Millennial and Gen Z Consumers

While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys, and with it, they are…

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From Screen to Table: How Viral Food Trends Influence What We Eat 1440 428 Chute Gerdeman

From Screen to Table: How Viral Food Trends Influence What We Eat

If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired by a viral food trend—and…

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Restaurant Automation: Striking the Right Balance 1440 428 Chute Gerdeman

Restaurant Automation: Striking the Right Balance

It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is too much? How can restaurants…

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Elevating the Travel Retail Experience 1440 428 Chute Gerdeman

Elevating the Travel Retail Experience

After years of travel restrictions, Americans are finally taking the trips they have been dreaming of. Despite news of frequent flight cancellations and other travel…

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The Nostalgia Economy 1440 428 Chute Gerdeman

The Nostalgia Economy

Brands are betting big on nostalgia, and it has left us wondering why the fascination with the past has such a massive imprint on the…

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Gen Alphas are Hungry for Something Different 1440 428 Chute Gerdeman

Gen Alphas are Hungry for Something Different

Instagrammable meals. Plant-based diets. Clean eating. Curated coffee. Local, farm-raised. Sure, Millennials may get razzed for their love of the finer things, like overpriced lattes…

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Does Anyone Care About the Metaverse? 1440 428 Chute Gerdeman

Does Anyone Care About the Metaverse?

The Metaverse is taking shape right now, and brands are moving quickly to place their stamp on the platform. At its simplest, the Metaverse is…

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Preparing for the Alpha Generation 1440 428 Chute Gerdeman

Preparing for the Alpha Generation

Generation Z and Millennials get all the attention. Sure, they have a significant share of buying power—but an entire generation of new consumers are influencing…

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Sign Up for The Gist Quarterly Newsletter 491 800 Chute Gerdeman

Sign Up for The Gist Quarterly Newsletter

Rent-A-Center: New Store Design Preview 1440 428 Chute Gerdeman

Rent-A-Center: New Store Design Preview

Thoughtfully re-imagined with a modern stylistic approach, the new Rent-A-Center bridges the gap between physical and digital retail…

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The Modern C-Store: A New Definition of Convenience 1440 428 Chute Gerdeman

The Modern C-Store: A New Definition of Convenience

Convenience stores are known as a one-stop shop to fill up your tank, pick up overpriced household essentials and grab some junk food for the…

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Meals in the Metaverse 1440 428 Chute Gerdeman

Meals in the Metaverse

Quietly taking shape for the last several years, the Metaverse is now entering the consciousness of most consumers—and major global brands are introducing their first…

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East Market Brings New Flavor To Historic Neighborhood 1440 428 Chute Gerdeman

East Market Brings New Flavor To Historic Neighborhood

Iconic Columbus experience, The North Market, now has a little brother. Our studio took a trip over to East Market, in hopes to feel the…

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Retail Service Associate
The Resurgence of Retail Services 1440 428 Chute Gerdeman

The Resurgence of Retail Services

When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to mind. But many brands are…

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Showfields Fosters the Future of Retail 1440 428 Chute Gerdeman

Showfields Fosters the Future of Retail

Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built around predominantly digitally native or…

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The Rise of the Reverse Ghost Kitchen 1440 428 Chute Gerdeman

The Rise of the Reverse Ghost Kitchen

By now you’ve likely heard of the term ghost kitchen, but have you heard the phrase reverse ghost kitchen? While ghost kitchens have gained wild…

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