Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Restaurants Shift to Support Community 1440 428 Chute Gerdeman

Restaurants Shift to Support Community

In this new, social-distanced society, restaurants and bars have been hit the hardest. Sad, empty dining rooms, resulting from the mandatory shut down, has caused…

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Necessary Adaptations – How Brands Are Staying Connected In Current Times 1440 428 Chute Gerdeman

Necessary Adaptations – How Brands Are Staying Connected In Current Times

Life as we know it has changed, at least for the meantime. Given the circumstances, retail has taken a massive hit. With products, and experiences…

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Penney’s: The New Department Store Flagship 1440 428 Amanda Seevers

Penney’s: The New Department Store Flagship

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us…

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Catering to Customization – The Next Wave of Retail Experience 1440 428 Chute Gerdeman

Catering to Customization – The Next Wave of Retail Experience

It’s about options, and today’s shopper finds empowerment in the freedom of choice, with a hands-on connection to the experience. With this in mind, retailers…

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Denny Gerdeman Retrospective 912 696 Chute Gerdeman

Denny Gerdeman Retrospective

Leader / Mentor / Colleague / FriendDENNY GERDEMANAs co-founder Denny Gerdeman announces his retirement, we look back on a legendary career that shaped our agency,…

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Sold on Reselling – Co-signing the Consignment Store 1440 428 Chute Gerdeman

Sold on Reselling – Co-signing the Consignment Store

Resale culture has erupted with the modern sneakerhead, and fashion gurus of today. Mediums like Stock X, The Real Real, eBay, and even Facebook Marketplace…

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EuroShop 2020 – Experiencing the Future of Retail 1440 428 Chute Gerdeman

EuroShop 2020 – Experiencing the Future of Retail

Our visit to this year’s EuroShop was a feast for the senses and a shot of adrenaline for our beloved industry. Billed as “The World’s…

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Embodying Experiential Dining 1440 428 Chute Gerdeman

Embodying Experiential Dining

Aster Hall, a Chicago food hall, is delivering an unrivaled luxury dining experience. While the concept of the food hall isn’t new, the trend is…

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Tech as an Enabler 1440 428 Chute Gerdeman

Tech as an Enabler

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution?…

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Art Transcending Reality in Columbus 1440 428 Chute Gerdeman

Art Transcending Reality in Columbus

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst…

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Core Meditation Trainer
Healthy Control: The Economy of Wellness 1440 428 Chute Gerdeman

Healthy Control: The Economy of Wellness

For many people there just aren’t enough hours in the day. You get up after a good 8, 7, 6 hours of sleep just in…

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Welcome to New York, Nordstrom 1440 428 Amanda Seevers

Welcome to New York, Nordstrom

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7…

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The Art of Activation 1440 428 Chute Gerdeman

The Art of Activation

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the…

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Fast Company Innovation Fest 2019 1440 428 Amanda Seevers

Fast Company Innovation Fest 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights,…

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Gameplay Meets Retail 1440 428 Chute Gerdeman

Gameplay Meets Retail

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video…

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Brands Refuse to Stay in Their Lane on the Journey to the Consumer 1440 428 Chute Gerdeman

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot…

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Tiles & Smiles: Our Trip to Crossville Re-Cap 1440 428 Maxwell Miller

Tiles & Smiles: Our Trip to Crossville Re-Cap

Chute Gerdeman took a trip down to Crossville, TN, for a visit to our friends at Hamilton Parker and Crossville Tile. For the unfamiliar, Crossville…

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Photo of a yacht on the water
Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Lessons From a Shifting Luxury Retail Category

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more…

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Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Retail & Hospitality: A Perfect Partnership

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own…

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Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer 1440 428 Chute Gerdeman

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company…

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Pawrents Are Driving New Experiences
Pawrents Are Driving New Away From Home Experiences 1440 428 Chute Gerdeman

Pawrents Are Driving New Away From Home Experiences

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy…

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Rockets of Awesome Pops Up 1440 428 Chute Gerdeman

Rockets of Awesome Pops Up

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool…

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Inspirations From The Road: Hatch Show Print 1440 430 Meghan Coleman

Inspirations From The Road: Hatch Show Print

If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop to Hatch Show Print. Even if…

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photo of person walking down the aisle at Time Out Market
Brands Creating Food Playgrounds 1440 428 Chute Gerdeman

Brands Creating Food Playgrounds

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to…

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Exploring Walmart IRL 1440 428 Chute Gerdeman

Exploring Walmart IRL

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so…

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Sign Up for The Gist Quarterly Newsletter 491 800 Nathaniel Seevers

Sign Up for The Gist Quarterly Newsletter

Digital Balance 1440 428 Chute Gerdeman

Digital Balance

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be…

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The Social Side of Electronics Retail 1440 428 Chute Gerdeman

The Social Side of Electronics Retail

Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their brand (and products) more approachable…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
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