Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Meals in the Metaverse 1440 428 Chute Gerdeman

Meals in the Metaverse

Quietly taking shape for the last several years, the Metaverse is now entering the consciousness of most consumers—and major global brands are introducing their first…

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East Market Brings New Flavor To Historic Neighborhood 1440 428 Chute Gerdeman

East Market Brings New Flavor To Historic Neighborhood

Iconic Columbus experience, The North Market, now has a little brother. Our studio took a trip over to East Market, in hopes to feel the…

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Retail Service Associate
The Resurgence of Retail Services 1440 428 Chute Gerdeman

The Resurgence of Retail Services

When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to mind. But many brands are…

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Showfields Fosters the Future of Retail 1440 428 Chute Gerdeman

Showfields Fosters the Future of Retail

Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built around predominantly digitally native or…

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The Rise of the Reverse Ghost Kitchen 1440 428 Chute Gerdeman

The Rise of the Reverse Ghost Kitchen

By now you’ve likely heard of the term ghost kitchen, but have you heard the phrase reverse ghost kitchen? While ghost kitchens have gained wild…

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The New Frontier of Western Fashion 1440 428 Chute Gerdeman

The New Frontier of Western Fashion

Whether it’s a piped yoke western, double denim and cowboy boots, a loose prairie dress with a wide brim hat, or a plaid shirt with…

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VMSD Selects Laura Back for 2022 Designer Dozen 1440 428 Chute Gerdeman

VMSD Selects Laura Back for 2022 Designer Dozen

The design industry is full of young, inspiring talent, and there is nothing better than to watch one of our own emerge as a rising…

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Sign Up for The Gist Quarterly Newsletter 491 800 Chute Gerdeman

Sign Up for The Gist Quarterly Newsletter

casual dining restaurant
Healthy Lifestyles Lead to Growth for Healthy Restaurant Concepts 1440 428 Chute Gerdeman

Healthy Lifestyles Lead to Growth for Healthy Restaurant Concepts

Restaurant brands are responding to consumer demands for fresh and healthy alternatives. In fact, nearly 70 percent of restaurants now offer a low-fat or “healthy”…

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Retailers Dial In On Analog 1440 428 Chute Gerdeman

Retailers Dial In On Analog

Cashless, cashierless, contactless, we’ve seen it all the past few years. Digital experiences and new efficiencies have kept retail healthy during hard times, but something…

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What Retail Can Learn From Magnolia Market 1440 428 Chute Gerdeman

What Retail Can Learn From Magnolia Market

“If you build it, they will come.” Those are the famous words an Iowa farmer heard whispered in the classic 80’s movie Field of Dreams.…

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Brands Fight to Close The Gap on Health Equity 1440 428 Chute Gerdeman

Brands Fight to Close The Gap on Health Equity

The $4.5 trillion global health and wellness industry is undergoing an inclusivity overhaul driven by retail and brand advocates championing greater diversity and accessibility. From…

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Real Food, Gets Real Fast with Chipotle Digital Kitchen 1440 428 Chute Gerdeman

Real Food, Gets Real Fast with Chipotle Digital Kitchen

Almost three decades after its initial launch, it’s hard to imagine that Chipotle was almost never meant to be, or at least not what it…

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Autonomous Retail Isn’t the Future, It’s the Present 1440 428 Maxwell Miller

Autonomous Retail Isn’t the Future, It’s the Present

For years, retailers have imagined a world where guests can shop on their own accord, undisrupted by the likes of long wait lines, human errors,…

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Pantone Color of the Year 2022 1440 428 Chute Gerdeman

Pantone Color of the Year 2022

Another first for Pantone! Last year, we were introduced to an achromatic shade of Ultimate Grey paired with the bright, cheery yellow shade of Illuminating.…

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Eatertainment: The Social Dining Experience 1440 428 Chute Gerdeman

Eatertainment: The Social Dining Experience

Do you remember the first rule of Fight Club? You DO NOT talk about Fight Club. That was the golden rule of the 90’s cult…

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The Great Restaurant Recalibration 1440 428 Chute Gerdeman

The Great Restaurant Recalibration

Until a year and a half ago, most of the substantial changes in the restaurant industry were intentional, brought about by strategic business goals, and…

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Taking a Bite Out of Today’s Restaurant Experience 1440 428 Chute Gerdeman

Taking a Bite Out of Today’s Restaurant Experience

When you think of a truly exceptional restaurant experience, what characteristics come to mind? Maybe it’s delicious food, kind and attentive staff, a sense of…

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A New Appreciation of Home 1440 428 Chute Gerdeman

A New Appreciation of Home

The world of a strategist is layered, multifaceted, and complex. Entrenched in the consumer perspective, we find ourselves a bit like a sponge. Eager to…

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Krispy Kreme NYC Exterior
Chute Gerdeman Wins Retail Design Institute Award for Krispy Kreme Flagship 1440 428 Chute Gerdeman

Chute Gerdeman Wins Retail Design Institute Award for Krispy Kreme Flagship

Chute Gerdeman is proud to announce its Krispy Kreme Times Square Flagship earned a spot on Retail Design Institute’s Class of 2020 list in its…

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Mobile Retail Delivers Concierge Services 1440 428 Chute Gerdeman

Mobile Retail Delivers Concierge Services

Retail channels are diversifying and the term “be where your customers are” has never been more prevalent than now. From delivery to the digital metaverse,…

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Chute Gerdeman Expands Capabilities With New Leadership 1440 428 Chute Gerdeman

Chute Gerdeman Expands Capabilities With New Leadership

While the industry is cautiously moving forward, Chute Gerdeman is optimistically transforming from the typical design agency into something revolutionary. Through years of experience and…

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The Rise of Recommerce 1440 428 Chute Gerdeman

The Rise of Recommerce

You’ve heard the saying, “what’s old is new again.” On the surface, it may seem applicable to the rise of recommerce, but the statement is…

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For The Love Of Denim 1440 428 Maxwell Miller

For The Love Of Denim

Denim is the best kind of fashion love story. On a recent trip, I was inspired by just how popular, personal, and forward-thinking denim has become.…

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In Bricks We Trust: Why the Future of DTC is Physical 1440 428 Chute Gerdeman

In Bricks We Trust: Why the Future of DTC is Physical

We often talk about experience as one of the key drivers of why direct-to-consumer (DTC) brands make the leap into physical retail. Even with today’s…

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Retail Therapy Rooted in Health and Wellness 1440 428 Chute Gerdeman

Retail Therapy Rooted in Health and Wellness

Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing…

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QSR Blends The On-And-Off Premise Experience 1440 428 Chute Gerdeman

QSR Blends The On-And-Off Premise Experience

While menu wars stand no chance for fizzling out, fast food brands aren’t just focusing on flavor profiles. They’re tapping into pop culture trends influenced…

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Editorial Retail Drives In-Store Innovation 1440 428 Chute Gerdeman

Editorial Retail Drives In-Store Innovation

Creating a place where physical and digital meet means creating a retail experience that emotionally connects with consumers. It means not just building a physical…

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