Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Rooted in Wellness: Outdoor Spaces Designed for Wellbeing 1440 428 Chute Gerdeman

Rooted in Wellness: Outdoor Spaces Designed for Wellbeing

If you’ve been forest bathing or glamping, or even if you’re working on your own backyard oasis, you are part of a growing trend in…

read more
Is Retail Chasing Restaurant? 1440 428 Chute Gerdeman

Is Retail Chasing Restaurant?

Retailers and restaurants are the business world’s peanut butter and jelly. Walk into any mall or shopping center and you’ll find both, side by side,…

read more
Adapting to the Social Commerce Era 1440 428 Chute Gerdeman

Adapting to the Social Commerce Era

Remember that fidget spinner craze ignited by a seemingly random Instagram video? Social media’s influence has transcended sharing funny cat clips; it’s now a booming…

read more
Quiet Luxury in Brick and Mortar 1440 428 Chute Gerdeman

Quiet Luxury in Brick and Mortar

In retail as in fashion, trends come and go, but one concept seems to be here to stay – quiet luxury. And yet, quiet luxury…

read more
Cultivating a Fresh Experience for Hicks Nurseries 1440 428 Chute Gerdeman

Cultivating a Fresh Experience for Hicks Nurseries

Hicks Nurseries has been in business for over 170 years, and in the same location nonetheless. The business has been passed through multiple generations and…

read more
More Than a Pit Stop: The Convenience Store Revolution 1440 428 Chute Gerdeman

More Than a Pit Stop: The Convenience Store Revolution

Convenience stores, aka C-stores, have long dotted the landscape of urban and suburban areas. Yet their significance and influence in the retail industry have steadily…

read more
What Will It Take to Save Upscale Casual Dining? 1440 428 Chute Gerdeman

What Will It Take to Save Upscale Casual Dining?

Despite consumers saying they value eating out over home cooking, a paradox has emerged; upscale casual dining is losing ground to fast casual. A whopping…

read more
A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz 1440 428 Chute Gerdeman

A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz

Have you been seeking comfort, warmth, and joy in the new year? According to our very own designer Zach Uhazy, the 2024 Pantone Color of…

read more
Five Consumer Behavior Trends We’re Watching This Year 1440 428 Chute Gerdeman

Five Consumer Behavior Trends We’re Watching This Year

Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for authentic storytelling and community-focused experiences.…

read more
Retailtainment and the Gamification of Retail 1440 428 Chute Gerdeman

Retailtainment and the Gamification of Retail

Watch as a cartoon band scales the Louis Vuitton store and serenades you as you enter. Step into a world where you are placed into…

read more
New Restaurant Design for Lee’s Famous Recipe Chicken 1440 428 Chute Gerdeman

New Restaurant Design for Lee’s Famous Recipe Chicken

Lee’s Famous Recipe Chicken is stepping into a more modern era. That transition includes a brand refresh that debuted earlier this year and a new…

read more
What Retail Can Learn from Discord 1440 428 Chute Gerdeman

What Retail Can Learn from Discord

Picture this: a space where you can have direct chats with your favorite brands, helping design the curves of the next Porsche or influencing which…

read more
Everyone Wants a Piece of the Wellness Pie 1440 428 Chute Gerdeman

Everyone Wants a Piece of the Wellness Pie

Everyone wants a piece of the wellness pie, which isn’t entirely surprising considering that global wellness market growth shows no signs of stopping. The Global…

read more
Maximalism: Well, It’s Someone’s Zen 1440 428 Chute Gerdeman

Maximalism: Well, It’s Someone’s Zen

Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If your design aesthetic leans toward…

read more
The Intimate Apparel Industry’s Big Shift 1440 428 Chute Gerdeman

The Intimate Apparel Industry’s Big Shift

Intimate apparel is changing, and legacy brands are struggling to compete. Read on about the new trends in this segment.

read more
Circular Design for Sustainable Restaurants 1440 428 Chute Gerdeman

Circular Design for Sustainable Restaurants

Learn how modern eateries are implementing circular design practices to achieve more sustainable restaurants.

read more
You Are What You Drink: Beverages as Status Symbols 1440 428 Chute Gerdeman

You Are What You Drink: Beverages as Status Symbols

Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association.

read more
Sustainability and Fashion: What We Say vs. What We Do 1440 428 Chute Gerdeman

Sustainability and Fashion: What We Say vs. What We Do

Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action?

read more
Baby Care Grows Up 1440 428 Chute Gerdeman

Baby Care Grows Up

We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed.

read more
Pop Culture Rewind: What’s After Barbie Pink? 1440 428 Chute Gerdeman

Pop Culture Rewind: What’s After Barbie Pink?

Do you ever find yourself humming the Friends theme song? Or glance in your closet and realize you’ve become a “Coastal Grandma?” Blame pop culture!…

read more
Restaurant Retrospective: The Evolving Family Restaurant Experience 1440 428 Chute Gerdeman

Restaurant Retrospective: The Evolving Family Restaurant Experience

In the ever-evolving restaurant landscape, family restaurants are undergoing a renaissance, embracing an era of immersive, experience-based dining. Modern menus cater to both young palates…

read more
Consumer Values
Stocking Up on Consumer Values 1440 428 Chute Gerdeman

Stocking Up on Consumer Values

Consumer values are the new shopping currency in the grocery aisle today, driving nearly half of all consumers to make purchases based on a higher…

read more
Creating Calm: Mindful Retail Design Trends 1440 428 Chute Gerdeman

Creating Calm: Mindful Retail Design Trends

It’s Black Friday at a big-box store that is practically giving away TVs. The bright overhead lights are buzzing and the aisles are packed with…

read more
It’s a Team Sport: Chuties Share Their Favorite Memories 1440 428 Chute Gerdeman

It’s a Team Sport: Chuties Share Their Favorite Memories

Join us as we revisit some of our favorite memories over the years on the ASG-Chute Gerdeman team. For some, the travel has wowed them,…

read more
The Plant Based Trends of Tomorrow 1440 428 Chute Gerdeman

The Plant Based Trends of Tomorrow

There are an estimated 88 million vegans in the world, and while that’s just 1% of the global population, there’s growing consensus that plant-based trends…

read more
Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

Boomers: The Age of Opportunity

updated 6/12/23 It’s time to throw out the assumptions about baby boomers. They’ve laid the groundwork for the “Silver Economy,” a global consumer base worth $2.6tn.…

read more
Empowerment Through Healthcare Data 1440 428 Chute Gerdeman

Empowerment Through Healthcare Data

Enriched by cutting-edge tools like DNA testing and wearable devices that provide data once requiring a trip to the doctor’s office, consumers now possess unique…

read more
Active Leisure
Redefining Fun: Experiential and Active Leisure Trends 1440 428 Chute Gerdeman

Redefining Fun: Experiential and Active Leisure Trends

While a classic movie night can still be a fun way to unwind, there’s a growing trend toward experiential and active leisure activities that provide…

read more

Design that connects people to the world’s greatest brands.

Get in Touch

Info

501 West Schrock Rd, Suite 201
Westerville, Ohio 43081
614-469-1001

Keep Up.

© Chute Gerdeman

Our website uses cookies in order to optimize the experience. By continuing you agree to our use of cookies.
Privacy Policy
Skip to content