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When DIY Affects How We Buy https://www.chutegerdeman.com/wp-content/uploads/2020/05/Header-diy.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 21, 2020 May 21, 2020

When DIY Affects How We Buy

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people…

Regaining Consumer Trust Via Experience https://www.chutegerdeman.com/wp-content/uploads/2020/05/concert-2.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 14, 2020 May 18, 2020

Regaining Consumer Trust Via Experience

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and…

Aesop Uses Inspiration From Space Exploration https://www.chutegerdeman.com/wp-content/uploads/2020/05/Aesop-Header-.png 1440 428 Bonnie Kyle Bonnie Kyle https://secure.gravatar.com/avatar/333c621b498f9c1a55958407e740157c?s=96&d=mm&r=g May 7, 2020 May 8, 2020

Aesop Uses Inspiration From Space Exploration

Recently, I had the opportunity to visit a few retail stores while visiting Houston, Texas. Little did I know, this would be my last physical…

Preparing for Next https://www.chutegerdeman.com/wp-content/uploads/2020/04/PreparingForNext_InsightsPage.jpg 491 800 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 2, 2020 May 21, 2020

Preparing for Next

Preparing for NEXT weekly insights & creative actions to help brands remain relevant & stay ahead. Nearly every industry and consumer have been affected by…

An Essential Evolution – Looking Ahead For Grocery And Food Hall https://www.chutegerdeman.com/wp-content/uploads/2020/04/CG-HEADER.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 29, 2020 April 30, 2020

An Essential Evolution – Looking Ahead For Grocery And Food Hall

We’re in unprecedented times and it’s not hard to see a swift evolution upcoming for groceries, food halls, and restaurants.

Get In The Game – Brands Activate Users Via Gaming https://www.chutegerdeman.com/wp-content/uploads/2020/04/Gaming-post-header.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 23, 2020 April 27, 2020

Get In The Game – Brands Activate Users Via Gaming

Consumers can’t get enough of video games right now. Game sales are soaring, and Twitch, a video game streaming platform, has seen consumers log over…

There Is No Isolation With Digital https://www.chutegerdeman.com/wp-content/uploads/2020/04/R-Header.png 1440 428 Randy Liddil Randy Liddil https://secure.gravatar.com/avatar/07880b6d46129df0fba48a2fcef8ca4d?s=96&d=mm&r=g April 16, 2020 April 16, 2020

There Is No Isolation With Digital

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand…

Restaurants Shift to Support Community https://www.chutegerdeman.com/wp-content/uploads/2020/04/SeventhSonHeader.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 8, 2020 April 8, 2020

Restaurants Shift to Support Community

In this new, social-distanced society, restaurants and bars have been hit the hardest. Sad, empty dining rooms, resulting from the mandatory shut down, has caused…

Necessary Adaptations – How Brands Are Staying Connected In Current Times https://www.chutegerdeman.com/wp-content/uploads/2020/04/CG_post_header-1.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 2, 2020 April 2, 2020

Necessary Adaptations – How Brands Are Staying Connected In Current Times

Life as we know it has changed, at least for the meantime. Given the circumstances, retail has taken a massive hit. With products, and experiences…

Sign Up for The Gist Quarterly Newsletter https://www.chutegerdeman.com/wp-content/uploads/2017/08/GistSignUp-Post-Graphic-800.png 491 800 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g March 20, 2020 May 8, 2020

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Penney’s: The New Department Store Flagship https://www.chutegerdeman.com/wp-content/uploads/2020/03/PenneysHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g March 19, 2020 March 19, 2020

Penney’s: The New Department Store Flagship

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us…

Catering to Customization – The Next Wave of Retail Experience https://www.chutegerdeman.com/wp-content/uploads/2020/03/Lego-heads.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 12, 2020 March 12, 2020

Catering to Customization – The Next Wave of Retail Experience

It’s about options, and today’s shopper finds empowerment in the freedom of choice, with a hands-on connection to the experience. With this in mind, retailers…

Denny Gerdeman Retrospective https://www.chutegerdeman.com/wp-content/uploads/2020/03/Denny-Elle_web.jpg 912 696 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 10, 2020 March 10, 2020

Denny Gerdeman Retrospective

Leader / Mentor / Colleague / FriendDENNY GERDEMANAs co-founder Denny Gerdeman announces his retirement, we look back on a legendary career that shaped our agency,…

Sold on Reselling – Co-signing the Consignment Store https://www.chutegerdeman.com/wp-content/uploads/2020/03/Consignment_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 5, 2020 March 5, 2020

Sold on Reselling – Co-signing the Consignment Store

Resale culture has erupted with the modern sneakerhead, and fashion gurus of today. Mediums like Stock X, The Real Real, eBay, and even Facebook Marketplace…

EuroShop 2020 – Experiencing the Future of Retail https://www.chutegerdeman.com/wp-content/uploads/2020/02/EuroShop_post_header-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 27, 2020 February 27, 2020

EuroShop 2020 – Experiencing the Future of Retail

Our visit to this year’s EuroShop was a feast for the senses and a shot of adrenaline for our beloved industry. Billed as “The World’s…

Embodying Experiential Dining https://www.chutegerdeman.com/wp-content/uploads/2020/02/AH_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 20, 2020 February 20, 2020

Embodying Experiential Dining

Aster Hall, a Chicago food hall, is delivering an unrivaled luxury dining experience. While the concept of the food hall isn’t new, the trend is…

Art Transcending Reality in Columbus https://www.chutegerdeman.com/wp-content/uploads/2020/01/Mural_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 23, 2020 January 23, 2020

Art Transcending Reality in Columbus

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst…

Core Meditation Trainer

Healthy Control: The Economy of Wellness https://www.chutegerdeman.com/wp-content/uploads/2020/01/Core_post_header2-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 16, 2020 January 16, 2020

Healthy Control: The Economy of Wellness

For many people there just aren’t enough hours in the day. You get up after a good 8, 7, 6 hours of sleep just in…

Welcome to New York, Nordstrom https://www.chutegerdeman.com/wp-content/uploads/2019/12/NordstromHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g December 5, 2019 December 11, 2019

Welcome to New York, Nordstrom

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7…

The Art of Activation https://www.chutegerdeman.com/wp-content/uploads/2019/11/amazon_treasure_truck_C.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 27, 2019 January 3, 2020

The Art of Activation

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the…

Fast Company Innovation Fest 2019 https://www.chutegerdeman.com/wp-content/uploads/2019/11/FastCoHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g November 14, 2019 November 14, 2019

Fast Company Innovation Fest 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights,…

Gameplay Meets Retail https://www.chutegerdeman.com/wp-content/uploads/2019/11/retailgaming_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 8, 2019 January 3, 2020

Gameplay Meets Retail

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video…

Brands Refuse to Stay in Their Lane on the Journey to the Consumer https://www.chutegerdeman.com/wp-content/uploads/2019/10/brandlanes_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 28, 2019 January 3, 2020

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot…

Tiles & Smiles: Our Trip to Crossville Re-Cap https://www.chutegerdeman.com/wp-content/uploads/2019/10/Tiles_post_header.jpg 1440 428 Maxwell Miller Maxwell Miller https://secure.gravatar.com/avatar/2f95f4056b2ae47c6eef6a6345718972?s=96&d=mm&r=g October 17, 2019 October 17, 2019

Tiles & Smiles: Our Trip to Crossville Re-Cap

Chute Gerdeman took a trip down to Crossville, TN, for a visit to our friends at Hamilton Parker and Crossville Tile. For the unfamiliar, Crossville…

Photo of a yacht on the water

Lessons From a Shifting Luxury Retail Category https://www.chutegerdeman.com/wp-content/uploads/2019/10/LuxuryHeaders.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 7, 2019 October 7, 2019

Lessons From a Shifting Luxury Retail Category

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source). This stat is the result of more…

Retail & Hospitality: A Perfect Partnership https://www.chutegerdeman.com/wp-content/uploads/2019/09/shopping_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 25, 2019 December 17, 2019

Retail & Hospitality: A Perfect Partnership

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own…

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer https://www.chutegerdeman.com/wp-content/uploads/2019/09/Team.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 16, 2019 September 16, 2019

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN

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Columbus, OH 43215 USA
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