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Art Transcending Reality in Columbus https://www.chutegerdeman.com/wp-content/uploads/2020/01/Mural_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 23, 2020 January 23, 2020

Art Transcending Reality in Columbus

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst…

Core Meditation Trainer

Healthy Control: The Economy of Wellness https://www.chutegerdeman.com/wp-content/uploads/2020/01/Core_post_header2-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 16, 2020 January 16, 2020

Healthy Control: The Economy of Wellness

For many people there just aren’t enough hours in the day. You get up after a good 8, 7, 6 hours of sleep just in…

Welcome to New York, Nordstrom https://www.chutegerdeman.com/wp-content/uploads/2019/12/NordstromHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g December 5, 2019 December 11, 2019

Welcome to New York, Nordstrom

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7…

The Art of Activation https://www.chutegerdeman.com/wp-content/uploads/2019/11/amazon_treasure_truck_C.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 27, 2019 January 3, 2020

The Art of Activation

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the…

Fast Company Innovation Fest 2019 https://www.chutegerdeman.com/wp-content/uploads/2019/11/FastCoHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g November 14, 2019 November 14, 2019

Fast Company Innovation Fest 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights,…

Gameplay Meets Retail https://www.chutegerdeman.com/wp-content/uploads/2019/11/retailgaming_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 8, 2019 January 3, 2020

Gameplay Meets Retail

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video…

Brands Refuse to Stay in Their Lane on the Journey to the Consumer https://www.chutegerdeman.com/wp-content/uploads/2019/10/brandlanes_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 28, 2019 January 3, 2020

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot…

Tiles & Smiles: Our Trip to Crossville Re-Cap https://www.chutegerdeman.com/wp-content/uploads/2019/10/Tiles_post_header.jpg 1440 428 Maxwell Miller Maxwell Miller https://secure.gravatar.com/avatar/2f95f4056b2ae47c6eef6a6345718972?s=96&d=mm&r=g October 17, 2019 October 17, 2019

Tiles & Smiles: Our Trip to Crossville Re-Cap

Chute Gerdeman took a trip down to Crossville, TN, for a visit to our friends at Hamilton Parker and Crossville Tile. For the unfamiliar, Crossville…

Photo of a yacht on the water

Lessons From a Shifting Luxury Retail Category https://www.chutegerdeman.com/wp-content/uploads/2019/10/LuxuryHeaders.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 7, 2019 October 7, 2019

Lessons From a Shifting Luxury Retail Category

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source). This stat is the result of more…

Retail & Hospitality: A Perfect Partnership https://www.chutegerdeman.com/wp-content/uploads/2019/09/shopping_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 25, 2019 December 17, 2019

Retail & Hospitality: A Perfect Partnership

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own…

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer https://www.chutegerdeman.com/wp-content/uploads/2019/09/Team.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 16, 2019 September 16, 2019

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company…

Pawrents Are Driving New Experiences

Pawrents Are Driving New Away From Home Experiences https://www.chutegerdeman.com/wp-content/uploads/2019/09/Pawrents_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 13, 2019 January 3, 2020

Pawrents Are Driving New Away From Home Experiences

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy…

Rockets of Awesome Pops Up https://www.chutegerdeman.com/wp-content/uploads/2019/09/ROA_post_header_4.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 4, 2019 December 17, 2019

Rockets of Awesome Pops Up

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool…

Inspirations From The Road: Hatch Show Print https://www.chutegerdeman.com/wp-content/uploads/2019/08/PrintHeader-2.jpg 1440 430 Meghan Coleman Meghan Coleman https://secure.gravatar.com/avatar/1f5091a7cd07060aabfe30caf8220ee7?s=96&d=mm&r=g August 16, 2019 August 16, 2019

Inspirations From The Road: Hatch Show Print

If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop to Hatch Show Print. Even if…

photo of person walking down the aisle at Time Out Market

Brands Creating Food Playgrounds https://www.chutegerdeman.com/wp-content/uploads/2019/08/TImeOut_Market_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 8, 2019 December 19, 2019

Brands Creating Food Playgrounds

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to…

Exploring Walmart IRL https://www.chutegerdeman.com/wp-content/uploads/2019/08/WalmartHeader.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 2, 2019 August 2, 2019

Exploring Walmart IRL

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so…

Sign Up for The Gist Quarterly Newsletter https://www.chutegerdeman.com/wp-content/uploads/2017/08/GistSignUp-Post-Graphic-800.png 491 800 Nathaniel Seevers Nathaniel Seevers https://secure.gravatar.com/avatar/903959c6b29e9bf8b829b9f9749601d6?s=96&d=mm&r=g August 1, 2019 August 29, 2019

Sign Up for The Gist Quarterly Newsletter

Digital Balance https://www.chutegerdeman.com/wp-content/uploads/2019/07/digitalBalance.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 26, 2019 January 3, 2020

Digital Balance

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be…

The Social Side of Electronics Retail https://www.chutegerdeman.com/wp-content/uploads/2019/07/socialelectronics_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 19, 2019 January 3, 2020

The Social Side of Electronics Retail

Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their brand (and products) more approachable…

Is Localization The Answer? https://www.chutegerdeman.com/wp-content/uploads/2019/07/localization_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 12, 2019 January 9, 2020

Is Localization The Answer?

It’s clear that when we say “localization” there are often many different ideas of what that means for retail and restaurant industries. From merchandise to…

Complimentary Combo: Subscription Services & Brick-and-Mortar https://www.chutegerdeman.com/wp-content/uploads/2019/06/subscription_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 28, 2019 January 8, 2020

Complimentary Combo: Subscription Services & Brick-and-Mortar

Subscription services have been all the rage. Consumers can get seemingly ANYTHING easily delivered from shaving products to wine to vitamins, a full wardrobe, you…

Glossier: Beauty in NYC SoHo https://www.chutegerdeman.com/wp-content/uploads/2019/06/glossier_post_header.jpg 1440 428 Bonnie Kyle Bonnie Kyle https://secure.gravatar.com/avatar/333c621b498f9c1a55958407e740157c?s=96&d=mm&r=g June 20, 2019 January 8, 2020

Glossier: Beauty in NYC SoHo

In between busy schedules and client meetings, our team takes extra time to get out beyond everyday tasks to see what’s happening in the market.…

Store design rendering of interior of new Krispy Kreme Time Square Flagship

Krispy Kreme New Times Square Flagship Store Design https://www.chutegerdeman.com/wp-content/uploads/2019/06/Krispy_Kreme_featured.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 19, 2019 February 12, 2020

Krispy Kreme New Times Square Flagship Store Design

KRISPY KREME TIMES SQUAREKrispy Kreme Announces New NYC Flagship Store Designed by Chute Gerdeman In early 2020, Times Square will be glowing brighter, hotter and…

Activated Associates are Brand Assets https://www.chutegerdeman.com/wp-content/uploads/2019/06/associates_post_header2.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 13, 2019 January 9, 2020

Activated Associates are Brand Assets

In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged when brands are paying top…

Retail Re-Thought: CBUS Retail 2019 https://www.chutegerdeman.com/wp-content/uploads/2019/06/CBUSRetail_Header4.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 7, 2019 June 10, 2019

Retail Re-Thought: CBUS Retail 2019

It may be surprising to some, but Columbus, Ohio is where retail is created. For years, this gem of a city has been the testing…

Retail Technology at the Speed of Change https://www.chutegerdeman.com/wp-content/uploads/2019/05/nike_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 30, 2019 February 3, 2020

Retail Technology at the Speed of Change

Both in a constant state of change, retail and technology go hand in hand. But with all the shiny options it’s increasingly important that brands…

Unique Multilevel Shopping at Hudson Yards NY https://www.chutegerdeman.com/wp-content/uploads/2019/05/HudsonYards_post_header.jpg 1440 428 Randy Liddil Randy Liddil https://secure.gravatar.com/avatar/07880b6d46129df0fba48a2fcef8ca4d?s=96&d=mm&r=g May 23, 2019 January 9, 2020

Unique Multilevel Shopping at Hudson Yards NY

The Shops & Restaurants at Hudson Yards is truly the most unique blend of innovative shopping and dining that I’ve ever seen in NY. There…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN

455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001

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