Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

What Will It Take to Save Upscale Casual Dining? 1440 428 Chute Gerdeman

What Will It Take to Save Upscale Casual Dining?

Despite consumers saying they value eating out over home cooking, a paradox has emerged; upscale casual dining is losing ground to fast casual. A whopping…

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A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz 1440 428 Chute Gerdeman

A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz

Have you been seeking comfort, warmth, and joy in the new year? According to our very own designer Zach Uhazy, the 2024 Pantone Color of…

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Five Consumer Behavior Trends We’re Watching This Year 1440 428 Chute Gerdeman

Five Consumer Behavior Trends We’re Watching This Year

Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for authentic storytelling and community-focused experiences.…

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Retailtainment and the Gamification of Retail 1440 428 Chute Gerdeman

Retailtainment and the Gamification of Retail

Watch as a cartoon band scales the Louis Vuitton store and serenades you as you enter. Step into a world where you are placed into…

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New Restaurant Design for Lee’s Famous Recipe Chicken 1440 428 Chute Gerdeman

New Restaurant Design for Lee’s Famous Recipe Chicken

Lee’s Famous Recipe Chicken is stepping into a more modern era. That transition includes a brand refresh that debuted earlier this year and a new…

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What Retail Can Learn from Discord 1440 428 Chute Gerdeman

What Retail Can Learn from Discord

Picture this: a space where you can have direct chats with your favorite brands, helping design the curves of the next Porsche or influencing which…

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Everyone Wants a Piece of the Wellness Pie 1440 428 Chute Gerdeman

Everyone Wants a Piece of the Wellness Pie

Everyone wants a piece of the wellness pie, which isn’t entirely surprising considering that global wellness market growth shows no signs of stopping. The Global…

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Maximalism: Well, It’s Someone’s Zen 1440 428 Chute Gerdeman

Maximalism: Well, It’s Someone’s Zen

Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If your design aesthetic leans toward…

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The Intimate Apparel Industry’s Big Shift 1440 428 Chute Gerdeman

The Intimate Apparel Industry’s Big Shift

Intimate apparel is changing, and legacy brands are struggling to compete. Read on about the new trends in this segment.

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Circular Design for Sustainable Restaurants 1440 428 Chute Gerdeman

Circular Design for Sustainable Restaurants

Learn how modern eateries are implementing circular design practices to achieve more sustainable restaurants.

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You Are What You Drink: Beverages as Status Symbols 1440 428 Chute Gerdeman

You Are What You Drink: Beverages as Status Symbols

Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association.

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Sustainability and Fashion: What We Say vs. What We Do 1440 428 Chute Gerdeman

Sustainability and Fashion: What We Say vs. What We Do

Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action?

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Baby Care Grows Up 1440 428 Chute Gerdeman

Baby Care Grows Up

We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed.

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Pop Culture Rewind: What’s After Barbie Pink? 1440 428 Chute Gerdeman

Pop Culture Rewind: What’s After Barbie Pink?

Do you ever find yourself humming the Friends theme song? Or glance in your closet and realize you’ve become a “Coastal Grandma?” Blame pop culture!…

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Restaurant Retrospective: The Evolving Family Restaurant Experience 1440 428 Chute Gerdeman

Restaurant Retrospective: The Evolving Family Restaurant Experience

In the ever-evolving restaurant landscape, family restaurants are undergoing a renaissance, embracing an era of immersive, experience-based dining. Modern menus cater to both young palates…

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Consumer Values
Stocking Up on Consumer Values 1440 428 Chute Gerdeman

Stocking Up on Consumer Values

Consumer values are the new shopping currency in the grocery aisle today, driving nearly half of all consumers to make purchases based on a higher…

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Creating Calm: Mindful Retail Design Trends 1440 428 Chute Gerdeman

Creating Calm: Mindful Retail Design Trends

It’s Black Friday at a big-box store that is practically giving away TVs. The bright overhead lights are buzzing and the aisles are packed with…

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It’s a Team Sport: Chuties Share Their Favorite Memories 1440 428 Chute Gerdeman

It’s a Team Sport: Chuties Share Their Favorite Memories

Join us as we revisit some of our favorite memories over the years on the ASG-Chute Gerdeman team. For some, the travel has wowed them,…

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The Plant Based Trends of Tomorrow 1440 428 Chute Gerdeman

The Plant Based Trends of Tomorrow

There are an estimated 88 million vegans in the world, and while that’s just 1% of the global population, there’s growing consensus that plant-based trends…

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Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

Boomers: The Age of Opportunity

updated 6/12/23 It’s time to throw out the assumptions about baby boomers. They’ve laid the groundwork for the “Silver Economy,” a global consumer base worth $2.6tn.…

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Empowerment Through Healthcare Data 1440 428 Chute Gerdeman

Empowerment Through Healthcare Data

Enriched by cutting-edge tools like DNA testing and wearable devices that provide data once requiring a trip to the doctor’s office, consumers now possess unique…

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Active Leisure
Redefining Fun: Experiential and Active Leisure Trends 1440 428 Chute Gerdeman

Redefining Fun: Experiential and Active Leisure Trends

While a classic movie night can still be a fun way to unwind, there’s a growing trend toward experiential and active leisure activities that provide…

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Luxury Gyms of Tomorrow 1440 428 Chute Gerdeman

Luxury Gyms of Tomorrow

Gyms have come a long way since the days of Arnold Schwarzenegger pumping iron in a cramped basement. Today’s facilities have undergone significant transformations that…

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AI in the Restaurant Industry 1440 428 Chute Gerdeman

AI in the Restaurant Industry

As you pull up to the drive-thru window of your go-to fast food joint, a cheerful voice chimes in over the intercom, “Welcome! What can…

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AI In Retail 1440 428 Chute Gerdeman

AI In Retail

As we all know, the retail industry is facing a labor shortage that’s putting a lot of pressure on employees. Help is on the way–but…

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Drive-Thru is King: Restaurant Innovation on the Go 1440 428 Chute Gerdeman

Drive-Thru is King: Restaurant Innovation on the Go

If we had to name the most innovative offering in restaurant history, it wouldn’t be the cronut. The drive-thru, hands down, takes the cake. We’ve…

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The Evolution of Athleisure 1440 428 Chute Gerdeman

The Evolution of Athleisure

If you’re tired of sacrificing comfort for style, you aren’t alone. In fact, up until recently, looking chic and fashionable while feeling relaxed and at…

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The Latest Trends in Restaurant and Bar Design 1440 428 Chute Gerdeman

The Latest Trends in Restaurant and Bar Design

If there’s one thing that’s certain in the world of restaurant and bar design, it’s that change is the name of the game. Over the…

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