Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Greendigs Store
DTC Brand Greendigs Plants Roots with a Pop-Up Experience 1440 428 Amanda Seevers

DTC Brand Greendigs Plants Roots with a Pop-Up Experience

I was so excited to finally check out the new Greendigs store experience. I received a plethora of texts from close friends, “Have you checked…

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Gen Z Kids
Gen Z: Retail’s New Conscious Consumers 1440 428 Bonnie Kyle

Gen Z: Retail’s New Conscious Consumers

A new generation of consumers are driving retail success, and it’s not Millennials. Gen Z (born between 1997 and early 2010s) is on track to…

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A Modern C-Store Design for MAPCO 1440 428 Chute Gerdeman

A Modern C-Store Design for MAPCO

With more than 340 stores throughout the Southeastern region of the United States, convenience store chain MAPCO now prepares to open its newest location in…

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The GIANT Company Opens Two-Level Urban Flagship Store 1440 428 Chute Gerdeman

The GIANT Company Opens Two-Level Urban Flagship Store

Aspiring to deliver a grocery experience that inspires and excites customers, The GIANT Company partnered with Chute Gerdeman to create an urban flagship store in…

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Brands Journey Beyond the DTC World 1440 428 Chute Gerdeman

Brands Journey Beyond the DTC World

E-commerce has been a lucrative business, and for those paying attention, brands saw a 44% sales increase in 2020. With U.S. consumers spending almost a…

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Brands as Status Symbols 1440 428 Chute Gerdeman

Brands as Status Symbols

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on…

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Q&A With ASG President Carrie Barclay 1440 428 Chute Gerdeman

Q&A With ASG President Carrie Barclay

It’s been seven months since ASG’s acquisition of Chute Gerdeman, and we sat down with Carrie Barclay, President, to get her perspective on what this…

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3 C-Store Trends Redefining Convenience 1440 428 Chute Gerdeman

3 C-Store Trends Redefining Convenience

C-stores are a backbone in the travel world and as they have adapted over the years, so have consumer expectations and demands. For those who…

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Make It Shoppable 1440 428 Chute Gerdeman

Make It Shoppable

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and…

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Sign Up for The Gist Quarterly Newsletter 491 800 Chute Gerdeman

Sign Up for The Gist Quarterly Newsletter

El Pollo Loco Unveils New ‘Restaurant of the Future’ Design Concept 1440 428 Chute Gerdeman

El Pollo Loco Unveils New ‘Restaurant of the Future’ Design Concept

Fast-casual chain El Pollo Loco partnered with Chute Gerdeman to develop a flexible and modular prototype to meet evolving customer demands. The re-imagined El Pollo…

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Retail Cultivates Brand Tourism 1440 428 Chute Gerdeman

Retail Cultivates Brand Tourism

Brands knowingly, or perhaps unknowingly, are creating hubs of tourism – a place for guests and socially active to come and go at will. These…

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Q&A With Choice Market Founder Mike Fogarty 1440 428 Chute Gerdeman

Q&A With Choice Market Founder Mike Fogarty

Updated 2/18/21 Now with three locations in the Denver area, Choice Market is smashing through norms with a c-store format that melds healthy living and…

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The Perfect Pair – Raising Retail’s Spirit 1440 428 Chute Gerdeman

The Perfect Pair – Raising Retail’s Spirit

A partnership years in the making, retailers are finding inspiration and innovation from the world of alcohol, and this is a trend we all can…

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Fresh Ideas, Research, & Reports 491 800 Chute Gerdeman

Fresh Ideas, Research, & Reports

Women Shopping
Retail Promotes Diversity and Economic Empowerment 1440 428 Chute Gerdeman

Retail Promotes Diversity and Economic Empowerment

Building brand values is an incredible task with significant implications on corporate culture and, increasingly, consumers who align their values with their wallet. We’ve seen…

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Supporting the New Grocery Consumer 1440 428 Chute Gerdeman

Supporting the New Grocery Consumer

Shopping habits are evolving constantly, and that process has been accelerated to reflect newly found hobbies and lifestyles at home. With a re-defined sense of…

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Looking Ahead: Retail Predictions in 2021 1440 428 Chute Gerdeman

Looking Ahead: Retail Predictions in 2021

A new year marks a new beginning for consumer trends and brands alike. Patiently awaited, 2021 is here and received with widespread optimism. Retail resiliency…

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Lemons
Pantone Color of the Year 2021 1440 428 Hannah Namenyi

Pantone Color of the Year 2021

For the first time, Pantone has selected an achromatic shade for the Color of the Year, and for the second time in 22 years has…

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A Not So Traditional Retail Holiday 1440 428 Chute Gerdeman

A Not So Traditional Retail Holiday

For some companies, the holidays are a make or break moment. Will it be a record year? Or will we see a rise in less…

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Person Shopping in a Retail Store
Retail is a Sleeping Giant 1440 428 Chute Gerdeman

Retail is a Sleeping Giant

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled…

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On the Road and In the Drive-Thru Lane Again 1440 428 Jay Highland

On the Road and In the Drive-Thru Lane Again

I’m becoming an accidental SME on drive-thru experiences. Not necessarily because I’m part of a team of restaurant designers, though it helps. As it happens,…

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Preparing for Next 491 800 Chute Gerdeman

Preparing for Next

Preparing for NEXT weekly insights & creative actions to help brands remain relevant & stay ahead. As we navigate new consumer shifts and operational changes,…

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Space and Spaces: Mid-Pandemic in NYC 1440 428 Chute Gerdeman

Space and Spaces: Mid-Pandemic in NYC

Traveling during a pandemic can be a bit nerve-wracking, yes. Still, it was good to be back in New York and see people beginning to…

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Asset Strategies Group Acquires Chute Gerdeman 1440 428 Amanda Seevers

Asset Strategies Group Acquires Chute Gerdeman

Columbus based Asset Strategies Group Acquires Design Agency Chute Gerdeman to expand its retail real estate solutions business. Asset Strategies Group (ASG) has cleared a…

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In Command: Voice and Mobile Assisted Shopping 1440 428 Chute Gerdeman

In Command: Voice and Mobile Assisted Shopping

Touchless experiences are becoming more ingrained in our daily lives. A major driver of this, of course, is COVID related safety precautions. More planning than…

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Building Relationships Through Health & Wellness 1440 428 Chute Gerdeman

Building Relationships Through Health & Wellness

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health,…

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Brands Push For Small Business Support 1440 428 Chute Gerdeman

Brands Push For Small Business Support

For local business owners, it’s clear that 2020 has been merciless. With a global pandemic, and a nationwide array of protests, it’s been hard for…

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