Ecommerce

AYR Model

Slow Fashion Startup Changes the Way We Shop All Year Round

Slow Fashion Startup Changes the Way We Shop All Year Round 1440 428 Chute Gerdeman

From catwalk to consumers’ closets, the 21st century brought us brand names like H&M, Forever 21, Zara, and Uniqlo, giving consumers access to affordable fashion trends fast. While the mass fast…

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Universal Standard Models

Universal Standard: The Future of Women’s Fashion

Universal Standard: The Future of Women’s Fashion 1440 428 Chute Gerdeman

In the US clothing industry, sizes 14 and above are typically considered plus-size. It’s a bit of an outdated term considering the average American size is between 16 and 18,…

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Dirty Lemon Bottles

Dirty Lemon’s Conversation-Based Commerce

Dirty Lemon’s Conversation-Based Commerce 1440 428 Chute Gerdeman

Stores that don’t sell anything, strictly BOPIS locations, and cashierless concepts like AmazonGo, 2018 has been anything but traditional transactions. Now, one consumer goods brand is taking it to a…

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Shopify Headquarters

Shopify Moves from Cloud-Based to Community Space

Shopify Moves from Cloud-Based to Community Space 1440 428 Chute Gerdeman

We’ve had our fair share of coverage of ecommerce brands taking to brick-and-mortar, but the most recent could be the most unexpected. Canadian based ecommerce platform company, Shopify, is moving…

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Retail Space

Breakout Brands Pivot from Direct-to-Consumer to Brick-and-Mortar

Breakout Brands Pivot from Direct-to-Consumer to Brick-and-Mortar 1440 428 Chute Gerdeman

We’ve debunked the myth of this year’s retail apocalypse. The industry as a whole needed a reset, and while store closures were an inevitable result, the industry has been filled…

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Snowe Home Soho

Direct-to-Consumer Brand Snowe Designs an Immersive Retail Experience

Direct-to-Consumer Brand Snowe Designs an Immersive Retail Experience 1440 428 Amanda Seevers

Just in time for holiday season, home essentials brand Snowe opened a pop-up location in SoHo New York. I can say firsthand it’s worth the visit and would make any…

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Merchandise Display

From URL to IRL, Everlane Opens “The Lab”

From URL to IRL, Everlane Opens “The Lab” 1440 428 Chute Gerdeman

With frustration and the lack of innovation in the retail space, founder Michael Preysman set out to challenge conventions with the creation of Everlane in 2010. The online clothing and…

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Flagship Store

M.Gemi Drives Online Sales With Brick-and-Mortar

M.Gemi Drives Online Sales With Brick-and-Mortar 1440 428 Chute Gerdeman

Luxury footwear brand, M.Gemi has taken a page from some of the industry’s best online, direct-to-consumer brands like Warby Parker, Everlane, and Bonobos. With a mission to make luxury accessible,…

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From Mass to Membership: Retail Gets Personal

From Mass to Membership: Retail Gets Personal 1440 428 Chute Gerdeman

For years online brands like Netflix and Amazon have championed the ability to make personal recommendations based on data analysis. Online retailers quickly adopted a similar model in hopes to…

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Revolve Interior

From Clicks to Bricks: Data Drives a New Social Club

From Clicks to Bricks: Data Drives a New Social Club 1440 428 Chute Gerdeman

The clicks to bricks movement shows no signs of slowing down as pure play retailers look to grow their audience and create a more holistic brand experience. Making the transition…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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