Remember that fidget spinner craze ignited by a seemingly random Instagram video? Social media’s influence has transcended sharing funny cat clips; it’s now a booming marketplace. By 2030, social commerce…
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Slow Fashion Startup Changes the Way We Shop All Year Round
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Chute Gerdeman
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From catwalk to consumers’ closets, the 21st century brought us brand names like H&M, Forever 21, Zara, and Uniqlo, giving consumers access to affordable fashion trends fast. While the mass fast…
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Universal Standard: The Future of Women’s Fashion
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Chute Gerdeman
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In the US clothing industry, sizes 14 and above are typically considered plus-size. It’s a bit of an outdated term considering the average American size is between 16 and 18,…
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Shopify Moves from Cloud-Based to Community Space
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Chute Gerdeman
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We’ve had our fair share of coverage of ecommerce brands taking to brick-and-mortar, but the most recent could be the most unexpected. Canadian based ecommerce platform company, Shopify, is moving…
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Breakout Brands Pivot from Direct-to-Consumer to Brick-and-Mortar
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Chute Gerdeman
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We’ve debunked the myth of this year’s retail apocalypse. The industry as a whole needed a reset, and while store closures were an inevitable result, the industry has been filled…
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