Articles

Easton Town Center Lays The Blueprint For The Modern Mall Experience

Easton Town Center Lays The Blueprint For The Modern Mall Experience 1440 428 Chute Gerdeman

Over the years, consumers have migrated online, and most malls have failed to evolve fast enough to combat store closures and the decline in traffic. Once cultural and social epicenters…

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Esports Gaming Venue

Game On: Esports Entertainment Coming to a Mall Near You

Game On: Esports Entertainment Coming to a Mall Near You 1440 428 Chute Gerdeman

Over the last several years, mall developers have been reevaluating the tenant mix as consumer shopping has shifted online. Challenged to find a new formula, many have approached untraditional tenants…

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Why a Tesla Restaurant Might Soon Be on Route

Why a Tesla Restaurant Might Soon Be on Route 1440 428 Chute Gerdeman

News broke recently of Tesla filing for a patent to use its name and logo for restaurant services. Many might wonder why the electric vehicle brand might make the stretch…

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Outdoor Furniture Brand Outer Creates Neighborhood Showrooms

Outdoor Furniture Brand Outer Creates Neighborhood Showrooms 1440 428 Chute Gerdeman

In 2018 we saw the sharing economy reach new heights and the opportunity for brands and consumers to work together in a mutually beneficial relationship. From clothing to cars and…

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Boomers: The Age of Opportunity

Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

It’s time to throw out the assumptions on baby boomers. As a whole, they’ve laid the groundwork for the “Silver Economy,” a consumer base worth $2.6tn globally. Even still, this…

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Creating a Consumer Connection Through Community

Creating a Consumer Connection Through Community 1440 428 Chute Gerdeman

In recent years the connection between community and consumerism has grown into a key differentiator. People are actively seeking out communities to find support and belonging. Consumers are finding strength in…

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Dining Area at Taco Bell

The New Restaurant of the Future Formula

The New Restaurant of the Future Formula 1440 428 Chute Gerdeman

Restaurant brands are blurring the lines even more as boundaries are breaking down. QSR, fast-casual, and even fine dining are flexing their ability to adapt by creating a new restaurant…

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Greendigs Store

DTC Brand Greendigs Plants Roots with a Pop-Up Experience

DTC Brand Greendigs Plants Roots with a Pop-Up Experience 1440 428 Amanda Seevers

I was so excited to finally check out the new Greendigs store experience. I received a plethora of texts from close friends, “Have you checked this out yet?” For one,…

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Gen Z Kids

Gen Z: Retail’s New Conscious Consumers

Gen Z: Retail’s New Conscious Consumers 1440 428 Bonnie Kyle

A new generation of consumers are driving retail success, and it’s not Millennials. Gen Z (born between 1997 and early 2010s) is on track to overtake Millennial spending in less…

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Brands Journey Beyond the DTC World

Brands Journey Beyond the DTC World 1440 428 Chute Gerdeman

E-commerce has been a lucrative business, and for those paying attention, brands saw a 44% sales increase in 2020. With U.S. consumers spending almost a trillion dollars online, it’s still…

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