Articles

Private Label Brands

More Than Value: The Rise of Private Label Brands

More Than Value: The Rise of Private Label Brands 1440 428 Chute Gerdeman

At one time, buying the “store brand” of a product was something shoppers did only to save money. Consumers might shamefully slip the product into the basket and hide it…

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Health and Wellness Trends: New Brands Inspiring Healthy Habits

Health and Wellness Trends: New Brands Inspiring Healthy Habits 1440 428 Chute Gerdeman

“New Year, New You” is the standard January mantra, but this year, some health and fitness brands are upping the wellness ante with personalized solutions and products. Let’s look at…

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Grocers Build Third Spaces to Build Community

Grocers Build Third Spaces to Build Community 1440 428 Chute Gerdeman

Commodity and convenience services like curbside pickup and grocery delivery thrived during the height of the pandemic, and there are no signs of these online options going away. Even still,…

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2023 Pantone Color of the Year: Viva Magenta

2023 Pantone Color of the Year: Viva Magenta 1440 428 Chute Gerdeman

Viva Magenta, Color 18-1750, is a bold signal of strength—and it has been named the 2023 Pantone Color of the Year. This hybrid pinkish-red straddles warm and cool, vigor and…

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Retail Resolutions for 2023

Retail Resolutions for 2023 1440 428 Chute Gerdeman

We scratched our heads often in 2022, wondering where things went wrong. In the wake of inflation, shoppers cut down on spending this year, with November 2022 retail sales falling…

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Reimagining the Bridal Experience: Q&A with Vow’d

Reimagining the Bridal Experience: Q&A with Vow’d 1440 428 Chute Gerdeman

Bridal retail is a unique category, rife with high expectations and stress for many shoppers, built on decades of dress shopping sameness. But Vow’d Weddings says it shouldn’t be that…

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Restaurant Trends: What Comes After Chicken?

Restaurant Trends: What Comes After Chicken? 1440 428 Chute Gerdeman

While chicken dinners used to be something you could only get from the colonel, they have become one of the most sought-after meals at any fast-food restaurant – especially the…

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The New Kitchen Consumer: 6 Key Archetypes to Know

The New Kitchen Consumer: 6 Key Archetypes to Know 1440 428 Chute Gerdeman

Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits. Brands have seized the opportunity to market to this new…

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What Brands Can Learn From Sneaker Culture

What Brands Can Learn From Sneaker Culture 1440 428 Chute Gerdeman

Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with people. The styles, the history, the brand names, and the…

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Cause Casual: Restaurants With a Social Purpose

Cause Casual: Restaurants With a Social Purpose 1440 428 Chute Gerdeman

More than a decade ago, a food cart became a path for sex-trafficking survivors to reclaim their lives through employment. Called Freedom a la Cart, the social enterprise stemmed from a…

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