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Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more eco-conscious consumers and shifting definitions…

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Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…

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Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer 1440 428 Chute Gerdeman

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company further integrates with FCB/RED. COLUMBUS,…

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Pawrents Are Driving New Experiences

Pawrents Are Driving New Away From Home Experiences

Pawrents Are Driving New Away From Home Experiences 1440 428 Chute Gerdeman

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy of not just pet-friendly, but…

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Rockets of Awesome Pops Up

Rockets of Awesome Pops Up 1440 428 Chute Gerdeman

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool clothes for real life” consumer…

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What Retail Can Learn From the VMAs

What Retail Can Learn From the VMAs 1440 428 Chute Gerdeman

The VMAs are not what we typically cover in our weekly insights, but hear us out. There’s a shift happening in our consumerism culture and it was all over the…

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Inspirations From The Road: Hatch Show Print

Inspirations From The Road: Hatch Show Print 1440 430 Meghan Coleman

If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop to Hatch Show Print. Even if you haven’t heard the name,…

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Brands Creating Food Playgrounds

Brands Creating Food Playgrounds 1440 428 Chute Gerdeman

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to make food; all while creating…

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Exploring Walmart IRL

Exploring Walmart IRL 1440 428 Chute Gerdeman

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so we decided to go see…

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Digital Balance

Digital Balance 1440 428 Chute Gerdeman

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be a giant red flag for…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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