Articles

Welcome to New York, Nordstrom

Welcome to New York, Nordstrom 1440 428 Amanda Seevers

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7 story, 320,000 square foot, West…

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The Art of Activation

The Art of Activation 1440 428 Chute Gerdeman

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the element of exclusivity moving the…

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Fast Company Innovation Fest 2019

Fast Company Innovation Fest 2019 1440 428 Amanda Seevers

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights, behind the scenes looks into…

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Gameplay Meets Retail

Gameplay Meets Retail 1440 428 Chute Gerdeman

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video games are making their way…

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Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Brands Refuse to Stay in Their Lane on the Journey to the Consumer 1440 428 Chute Gerdeman

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot dog in the same place.…

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Photo of a yacht on the water

Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more eco-conscious consumers and shifting definitions…

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Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…

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Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer 1440 428 Chute Gerdeman

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company further integrates with FCB/RED. COLUMBUS,…

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Pawrents Are Driving New Experiences

Pawrents Are Driving New Away From Home Experiences

Pawrents Are Driving New Away From Home Experiences 1440 428 Chute Gerdeman

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy of not just pet-friendly, but…

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Rockets of Awesome Pops Up

Rockets of Awesome Pops Up 1440 428 Chute Gerdeman

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool clothes for real life” consumer…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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