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Chute Gerdeman

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Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category https://www.chutegerdeman.com/wp-content/uploads/2019/10/LuxuryHeaders.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 7, 2019 October 7, 2019

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source). This stat is the result of more eco-conscious consumers and shifting definitions…

Chute Gerdeman

Articles

Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership https://www.chutegerdeman.com/wp-content/uploads/2019/09/shopping_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 25, 2019 December 17, 2019

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…

Chute Gerdeman

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer

Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer https://www.chutegerdeman.com/wp-content/uploads/2019/09/Team.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 16, 2019 September 16, 2019

Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company further integrates with FCB/RED. COLUMBUS,…

Chute Gerdeman

Articles

Pawrents Are Driving New Away From Home Experiences

Pawrents Are Driving New Away From Home Experiences https://www.chutegerdeman.com/wp-content/uploads/2019/09/Pawrents_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 13, 2019 January 3, 2020

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy of not just pet-friendly, but…

Chute Gerdeman

Articles

Rockets of Awesome Pops Up

Rockets of Awesome Pops Up https://www.chutegerdeman.com/wp-content/uploads/2019/09/ROA_post_header_4.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 4, 2019 December 17, 2019

Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for back to school. The “cool clothes for real life” consumer…

Meghan Coleman

Articles

Inspirations From The Road: Hatch Show Print

Inspirations From The Road: Hatch Show Print https://www.chutegerdeman.com/wp-content/uploads/2019/08/PrintHeader-2.jpg 1440 430 Meghan Coleman Meghan Coleman https://secure.gravatar.com/avatar/1f5091a7cd07060aabfe30caf8220ee7?s=96&d=mm&r=g August 16, 2019 August 16, 2019

If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop to Hatch Show Print. Even if you haven’t heard the name,…

photo of person walking down the aisle at Time Out Market

Chute Gerdeman

Articles

Brands Creating Food Playgrounds

Brands Creating Food Playgrounds https://www.chutegerdeman.com/wp-content/uploads/2019/08/TImeOut_Market_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 8, 2019 December 19, 2019

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to make food; all while creating…

Chute Gerdeman

Articles

Exploring Walmart IRL

Exploring Walmart IRL https://www.chutegerdeman.com/wp-content/uploads/2019/08/WalmartHeader.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 2, 2019 August 2, 2019

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so we decided to go see…

Chute Gerdeman

Articles

Digital Balance

Digital Balance https://www.chutegerdeman.com/wp-content/uploads/2019/07/digitalBalance.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 26, 2019 January 3, 2020

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be a giant red flag for…

Chute Gerdeman

Articles

The Social Side of Electronics Retail

The Social Side of Electronics Retail https://www.chutegerdeman.com/wp-content/uploads/2019/07/socialelectronics_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 19, 2019 January 3, 2020

Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their brand (and products) more approachable and friendly. Brands that are…