Articles

  • Chute Gerdeman

Boomers: The Age of Opportunity
Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

It’s time to throw out the assumptions on baby boomers. As a whole, they’ve laid the groundwork for the “Silver Economy,” a consumer base worth $2.6tn globally. Even still, this…

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  • Chute Gerdeman

Creating a Consumer Connection Through Community
Creating a Consumer Connection Through Community 1440 428 Chute Gerdeman

In recent years the connection between community and consumerism has grown into a key differentiator. People are actively seeking out communities to find support and belonging. Consumers are finding strength in…

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Dining Area at Taco Bell
  • Chute Gerdeman

The New Restaurant of the Future Formula
The New Restaurant of the Future Formula 1440 428 Chute Gerdeman

Restaurant brands are blurring the lines even more as boundaries are breaking down. QSR, fast-casual, and even fine dining are flexing their ability to adapt by creating a new restaurant…

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Greendigs Store
  • Chute Gerdeman

DTC Brand Greendigs Plants Roots with a Pop-Up Experience
DTC Brand Greendigs Plants Roots with a Pop-Up Experience 1440 428 Chute Gerdeman

I was so excited to finally check out the new Greendigs store experience. I received a plethora of texts from close friends, “Have you checked this out yet?” For one,…

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Gen Z Kids
  • Chute Gerdeman

Gen Z: Retail’s New Conscious Consumers
Gen Z: Retail’s New Conscious Consumers 1440 428 Chute Gerdeman

A new generation of consumers are driving retail success, and it’s not Millennials. Gen Z (born between 1997 and early 2010s) is on track to overtake Millennial spending in less…

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  • Chute Gerdeman

Brands Journey Beyond the DTC World
Brands Journey Beyond the DTC World 1440 428 Chute Gerdeman

E-commerce has been a lucrative business, and for those paying attention, brands saw a 44% sales increase in 2020. With U.S. consumers spending almost a trillion dollars online, it’s still…

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  • Chute Gerdeman

Brands as Status Symbols
Brands as Status Symbols 1440 428 Chute Gerdeman

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

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  • Chute Gerdeman

3 C-Store Trends Redefining Convenience
3 C-Store Trends Redefining Convenience 1440 428 Chute Gerdeman

C-stores are a backbone in the travel world and as they have adapted over the years, so have consumer expectations and demands. For those who are always on the go,…

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  • Chute Gerdeman

Make It Shoppable
Make It Shoppable 1440 428 Chute Gerdeman

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and how brick-and-mortar is often on…

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  • Chute Gerdeman

Retail Cultivates Brand Tourism
Retail Cultivates Brand Tourism 1440 428 Chute Gerdeman

Brands knowingly, or perhaps unknowingly, are creating hubs of tourism – a place for guests and socially active to come and go at will. These destinations are extensions of the…

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