Articles

Five Consumer Behavior Trends We’re Watching This Year

Five Consumer Behavior Trends We’re Watching This Year 1440 428 Chute Gerdeman

Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for authentic storytelling and community-focused experiences. Let’s explore the consumer behavior…

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Retailtainment and the Gamification of Retail

Retailtainment and the Gamification of Retail 1440 428 Chute Gerdeman

Watch as a cartoon band scales the Louis Vuitton store and serenades you as you enter. Step into a world where you are placed into the middle of a company’s…

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What Retail Can Learn from Discord

What Retail Can Learn from Discord 1440 428 Chute Gerdeman

Picture this: a space where you can have direct chats with your favorite brands, helping design the curves of the next Porsche or influencing which Prada bag comes out next.…

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Everyone Wants a Piece of the Wellness Pie

Everyone Wants a Piece of the Wellness Pie 1440 428 Chute Gerdeman

Everyone wants a piece of the wellness pie, which isn’t entirely surprising considering that global wellness market growth shows no signs of stopping. The Global Wellness Institute valued the wellness…

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Maximalism: Well, It’s Someone’s Zen

Maximalism: Well, It’s Someone’s Zen 1440 428 Chute Gerdeman

Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If your design aesthetic leans toward extra, you’ll fit right in.…

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The Intimate Apparel Industry’s Big Shift

The Intimate Apparel Industry’s Big Shift 1440 428 Chute Gerdeman
Intimate apparel is changing, and legacy brands are struggling to compete. Read on about the new trends in this segment. read more

Circular Design for Sustainable Restaurants

Circular Design for Sustainable Restaurants 1440 428 Chute Gerdeman
Learn how modern eateries are implementing circular design practices to achieve more sustainable restaurants. read more

You Are What You Drink: Beverages as Status Symbols

You Are What You Drink: Beverages as Status Symbols 1440 428 Chute Gerdeman
Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association. read more

Sustainability and Fashion: What We Say vs. What We Do

Sustainability and Fashion: What We Say vs. What We Do 1440 428 Chute Gerdeman
Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action? read more

Baby Care Grows Up

Baby Care Grows Up 1440 428 Chute Gerdeman
We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed. read more

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