Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for authentic storytelling and community-focused experiences. Let’s explore the consumer behavior…
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Retailtainment and the Gamification of Retail
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Chute Gerdeman
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Watch as a cartoon band scales the Louis Vuitton store and serenades you as you enter. Step into a world where you are placed into the middle of a company’s…
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What Retail Can Learn from Discord
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Chute Gerdeman
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Picture this: a space where you can have direct chats with your favorite brands, helping design the curves of the next Porsche or influencing which Prada bag comes out next.…
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Everyone Wants a Piece of the Wellness Pie
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Chute Gerdeman
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Everyone wants a piece of the wellness pie, which isn’t entirely surprising considering that global wellness market growth shows no signs of stopping. The Global Wellness Institute valued the wellness…
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Maximalism: Well, It’s Someone’s Zen
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Chute Gerdeman
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Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If your design aesthetic leans toward extra, you’ll fit right in.…
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The Intimate Apparel Industry’s Big Shift
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Chute Gerdeman
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Intimate apparel is changing, and legacy brands are struggling to compete. Read on about the new trends in this segment.
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Circular Design for Sustainable Restaurants
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Chute Gerdeman
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Learn how modern eateries are implementing circular design practices to achieve more sustainable restaurants.
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You Are What You Drink: Beverages as Status Symbols
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Chute Gerdeman
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Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association.
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Sustainability and Fashion: What We Say vs. What We Do
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Chute Gerdeman
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Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action?
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Baby Care Grows Up
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Chute Gerdeman
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We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed.
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