Articles Archives - Page 3 of 51

Chute Gerdeman

Articles

Tech as an Enabler

Tech as an Enabler https://www.chutegerdeman.com/wp-content/uploads/2020/02/tech_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 17, 2020 February 17, 2020

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution? Daily life has become digitally…

Chute Gerdeman

Articles

Art Transcending Reality in Columbus

Art Transcending Reality in Columbus https://www.chutegerdeman.com/wp-content/uploads/2020/01/Mural_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 23, 2020 January 23, 2020

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst artists and designers to apply…

Chute Gerdeman

Articles

Healthy Control: The Economy of Wellness

Healthy Control: The Economy of Wellness https://www.chutegerdeman.com/wp-content/uploads/2020/01/Core_post_header2-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 16, 2020 September 18, 2020

Updated Sept 2020 Sometimes there just aren’t enough hours in the day. After a good 8, 7, 6, 5 hours of sleep you get up just in time to shower (most…

Amanda Seevers

Articles

Welcome to New York, Nordstrom

Welcome to New York, Nordstrom https://www.chutegerdeman.com/wp-content/uploads/2019/12/NordstromHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g December 5, 2019 December 11, 2019

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7 story, 320,000 square foot, West…

Chute Gerdeman

Articles

The Art of Activation

The Art of Activation https://www.chutegerdeman.com/wp-content/uploads/2019/11/amazon_treasure_truck_C.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 27, 2019 January 3, 2020

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the element of exclusivity moving the…

Amanda Seevers

Articles

Fast Company Innovation Fest 2019

Fast Company Innovation Fest 2019 https://www.chutegerdeman.com/wp-content/uploads/2019/11/FastCoHeader.jpg 1440 428 Amanda Seevers Amanda Seevers https://secure.gravatar.com/avatar/d14fcf377fdd83ebd23fae8cfdf4f742?s=96&d=mm&r=g November 14, 2019 November 14, 2019

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights, behind the scenes looks into…

Chute Gerdeman

Articles

Gameplay Meets Retail

Gameplay Meets Retail https://www.chutegerdeman.com/wp-content/uploads/2019/11/retailgaming_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g November 8, 2019 January 3, 2020

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video games are making their way…

Chute Gerdeman

Articles

Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Brands Refuse to Stay in Their Lane on the Journey to the Consumer https://www.chutegerdeman.com/wp-content/uploads/2019/10/brandlanes_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 28, 2019 January 3, 2020

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot dog in the same place.…

Chute Gerdeman

Articles

Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category https://www.chutegerdeman.com/wp-content/uploads/2019/10/LuxuryHeaders.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 7, 2019 October 7, 2019

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source). This stat is the result of more eco-conscious consumers and shifting definitions…

Chute Gerdeman

Articles

Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership https://www.chutegerdeman.com/wp-content/uploads/2019/09/shopping_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 25, 2019 December 17, 2019

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…