Articles

Tech as an Enabler

Tech as an Enabler 1440 428 Chute Gerdeman

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution? Daily life has become digitally…

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Art Transcending Reality in Columbus

Art Transcending Reality in Columbus 1440 428 Chute Gerdeman

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst artists and designers to apply…

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Core Meditation Trainer

Healthy Control: The Economy of Wellness

Healthy Control: The Economy of Wellness 1440 428 Chute Gerdeman

Updated Sept 2020 Sometimes there just aren’t enough hours in the day. After a good 8, 7, 6, 5 hours of sleep you get up just in time to shower (most…

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Welcome to New York, Nordstrom

Welcome to New York, Nordstrom 1440 428 Amanda Seevers

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7 story, 320,000 square foot, West…

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The Art of Activation

The Art of Activation 1440 428 Chute Gerdeman

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the element of exclusivity moving the…

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Fast Company Innovation Fest 2019

Fast Company Innovation Fest 2019 1440 428 Amanda Seevers

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights, behind the scenes looks into…

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Gameplay Meets Retail

Gameplay Meets Retail 1440 428 Chute Gerdeman

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video games are making their way…

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Brands Refuse to Stay in Their Lane on the Journey to the Consumer

Brands Refuse to Stay in Their Lane on the Journey to the Consumer 1440 428 Chute Gerdeman

Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest sneakers and get a hot dog in the same place.…

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Photo of a yacht on the water

Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more eco-conscious consumers and shifting definitions…

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Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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