Peach Fuzz in Retail Design
Peach Fuzz can usher in a feeling of love, ease, and support in the right spaces within the retail environment. The gentle and soothing color can envelop a space like a warm hug or be used in moderation to highlight spaces for intimacy and care.
It’s the perfect complement to those moments in the customer journey when we want to communicate ease and help guests slow down—and many shoppers today say they appreciate a calmer shopping experience. “Blanketing a part of the store in soft tones and materials can help guests relax and feel comfortable—a welcome antidote to the hustle and bustle of busy shopping centers,” Zach says.
Designer’s Take: Use it with muted, calming colors or even pair it with a chromatic palette to add an element of excitement or inject warmth and care into select areas of the retail space.
Peach Fuzz in Materials
Introducing soft and cozy Peach Fuzz into retail store interiors creates a welcoming ambiance. Beckoning us to reach out and touch, this peach hue is prominent across many textures, from suede to velvet, quilt, and fur. Its soft-to-the-touch aesthetic is both alluring and comforting.
“Translucent materials that play with lighting in the space can cast beautiful shadows in a fun way, ushering in the warmth of Peach Fuzz without coating the space in it,” Zach says.
Designer’s Take: Use Peach Fuzz on textural building elements within the retail space to add layers of depth and dimension. Avoid blanketing a space with Peach Fuzz, because without the accompanying texture, the color can fall flat.