Consumer Trends

You Are What You Drink: Beverages as Status Symbols

You Are What You Drink: Beverages as Status Symbols 1440 428 Chute Gerdeman
Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association. read more

Sustainability and Fashion: What We Say vs. What We Do

Sustainability and Fashion: What We Say vs. What We Do 1440 428 Chute Gerdeman
Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action? read more

Baby Care Grows Up

Baby Care Grows Up 1440 428 Chute Gerdeman
We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed. read more

Pop Culture Rewind: What’s After Barbie Pink?

Pop Culture Rewind: What’s After Barbie Pink? 1440 428 Chute Gerdeman

Do you ever find yourself humming the Friends theme song? Or glance in your closet and realize you’ve become a “Coastal Grandma?” Blame pop culture! The influence of movies and…

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Consumer Values

Stocking Up on Consumer Values

Stocking Up on Consumer Values 1440 428 Chute Gerdeman

Consumer values are the new shopping currency in the grocery aisle today, driving nearly half of all consumers to make purchases based on a higher purpose. It’s no longer just…

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The Plant Based Trends of Tomorrow

The Plant Based Trends of Tomorrow 1440 428 Chute Gerdeman

There are an estimated 88 million vegans in the world, and while that’s just 1% of the global population, there’s growing consensus that plant-based trends are only gaining momentum as…

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Showfields Fosters the Future of Retail

Showfields Fosters the Future of Retail 1440 428 Chute Gerdeman

Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built around predominantly digitally native or DTC brands, Showfields is creating…

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The New Frontier of Western Fashion

The New Frontier of Western Fashion 1440 428 Chute Gerdeman

Whether it’s a piped yoke western, double denim and cowboy boots, a loose prairie dress with a wide brim hat, or a plaid shirt with pearl snap pockets, western fashion…

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Brands Fight to Close The Gap on Health Equity

Brands Fight to Close The Gap on Health Equity 1440 428 Chute Gerdeman

The $4.5 trillion global health and wellness industry is undergoing an inclusivity overhaul driven by retail and brand advocates championing greater diversity and accessibility. From online platforms and brand partnerships…

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Real Food, Gets Real Fast with Chipotle Digital Kitchen

Real Food, Gets Real Fast with Chipotle Digital Kitchen 1440 428 Chute Gerdeman

Almost three decades after its initial launch, it’s hard to imagine that Chipotle was almost never meant to be, or at least not what it is today. Intended to fuel…

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