Consumer Trends

Showfields Fosters the Future of Retail

Showfields Fosters the Future of Retail 1440 428 Chute Gerdeman

Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built around predominantly digitally native or DTC brands, Showfields is creating…

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The New Frontier of Western Fashion

The New Frontier of Western Fashion 1440 428 Chute Gerdeman

Whether it’s a piped yoke western, double denim and cowboy boots, a loose prairie dress with a wide brim hat, or a plaid shirt with pearl snap pockets, western fashion…

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Brands Fight to Close The Gap on Health Equity

Brands Fight to Close The Gap on Health Equity 1440 428 Chute Gerdeman

The $4.5 trillion global health and wellness industry is undergoing an inclusivity overhaul driven by retail and brand advocates championing greater diversity and accessibility. From online platforms and brand partnerships…

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Real Food, Gets Real Fast with Chipotle Digital Kitchen

Real Food, Gets Real Fast with Chipotle Digital Kitchen 1440 428 Chute Gerdeman

Almost three decades after its initial launch, it’s hard to imagine that Chipotle was almost never meant to be, or at least not what it is today. Intended to fuel…

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Eatertainment: The Social Dining Experience

Eatertainment: The Social Dining Experience 1440 428 Chute Gerdeman

Do you remember the first rule of Fight Club? You DO NOT talk about Fight Club. That was the golden rule of the 90’s cult drama that embraced breaking societal…

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A New Appreciation of Home

A New Appreciation of Home 1440 428 Chute Gerdeman

The world of a strategist is layered, multifaceted, and complex. Entrenched in the consumer perspective, we find ourselves a bit like a sponge. Eager to absorb every bit of insight…

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The Rise of Recommerce

The Rise of Recommerce 1440 428 Chute Gerdeman

You’ve heard the saying, “what’s old is new again.” On the surface, it may seem applicable to the rise of recommerce, but the statement is far too simple to define…

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Retail Therapy Rooted in Health and Wellness

Retail Therapy Rooted in Health and Wellness 1440 428 Chute Gerdeman

Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing as the perfect solution. We’re…

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Make It Shoppable

Make It Shoppable 1440 428 Chute Gerdeman

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and how brick-and-mortar is often on…

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Looking Ahead: Retail Predictions in 2021

Looking Ahead: Retail Predictions in 2021 1440 428 Chute Gerdeman

A new year marks a new beginning for consumer trends and brands alike. Patiently awaited, 2021 is here and received with widespread optimism. Retail resiliency has sparked innovation as we’ve…

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