The store design at opening should look like the store design that was approved.
Most agencies design for the presentation. Chute Gerdeman designs for the build — and for everything that comes after it.
Design without scale isn’t a design problem. It’s a financial one.
Every design and creative decision is validated against real-world construction costs before construction begins. Your ops team, your CFO, and your franchisees can all say yes to the same prototype, and the value engineering conversation doesn’t gut the experience.
We design spaces with the build in mind from day one. Every material, every detail, every budget decision tested before a nail is driven. What gets approved is what gets built, at one location or two hundred.
SCALE BY DESIGN IN PRACTICE
The brands. The work. The proof.
QSR · FRANCHISE ROLLOUT
Lee’s Famous Recipe Chicken
Standards, Guidelines & Choices gave every franchise operator the ability to renovate within their own budget without compromising the brand. Active across four states. Built for national scale.
EXPERIENTIAL · MULTI-FORMAT
FAO Schwarz
One iconic brand. Three completely different retail contexts: a 20,000 sq ft flagship at Rockefeller Plaza, a Build-A-Bear collaboration, and a Target shop-in-shop. Same brand DNA every time.
SPECIALTY RETAIL · MULTI-MARKET
Altar'd State
A custom modular fixture system engineered to carry the brand’s warmth across three distinct markets: Easton Town Centre, International Plaza, and Tysons Corner. Three footprints. The brand carried through all of them.
START THE CONVERSATION
If your rollout is coming, the conversation starts here.
We design spaces with the build in mind from day one. Tell us where you are in the process, and we’ll help you navigate what comes next.
A 30-minute conversation. No obligation.