SCALE BY DESIGN

The store design at opening should look like the store design that was approved.

Most agencies design for the presentation. Chute Gerdeman designs for the build — and for everything that comes after it.​
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See the work  ↓

Design without scale isn’t a design problem. It’s a financial one.

Every design and creative decision is validated against real-world construction costs before construction begins. Your ops team, your CFO, and your franchisees can all say yes to the same prototype, and the value engineering conversation doesn’t gut the experience.

We design spaces with the build in mind from day one. Every material, every detail, every budget decision tested before a nail is driven. What gets approved is what gets built, at one location or two hundred.

10-15%

typical cost increase from change orders mid-build, and higher when design changes drive them

Industry change order data

3.5x

Brands that align brand experience and customer experience achieve up to 3.5x greater revenue growth.

Industry average

+85%

of construction projects exceed budget, by an average of 28%

McKinsey, 20 countries / 70 years

+23%

Consistent brand presentation across all channels can increase revenue by up to 23%

Industry average

SCALE BY DESIGN IN PRACTICE

The brands. The work. The proof.

QSR · FRANCHISE ROLLOUT

Lee’s Famous Recipe Chicken

Standards, Guidelines & Choices gave every franchise operator the ability to renovate within their own budget without compromising the brand. Active across four states. Built for national scale.

See how Lee’s scaled →

EXPERIENTIAL · MULTI-FORMAT

FAO Schwarz

One iconic brand. Three completely different retail contexts: a 20,000 sq ft flagship at Rockefeller Plaza, a Build-A-Bear collaboration, and a Target shop-in-shop. Same brand DNA every time.

See how FAO scaled →

SPECIALTY RETAIL · MULTI-MARKET

Altar'd State

A custom modular fixture system engineered to carry the brand’s warmth across three distinct markets: Easton Town Center, International Plaza, and Tysons Corner. Three footprints rooted in the brand.

See how Altar’d State scaled →

HOW WE WORK

Designed for the build. From day one.

Cost certainty at the prototype stage

Every design decision is pressure-tested against real-world construction costs before construction begins. No surprises at value engineering. No conversations about what has to go.

Standards, Guidelines & Choices

A design framework that protects the brand while giving franchise operators the flexibility to invest at their own level. Consistent brand experience. Variable investment. No compromise on the guest experience.

 

Systems that travel

Modular fixture systems, documented design standards, and brand elements engineered to hold up across operators, formats, and markets. What works at location one still works at location two hundred.

 
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START THE CONVERSATION

If your rollout is coming, the conversation starts here.

We design spaces with the build in mind from day one. Tell us where you are in the process, and we’ll help you navigate what comes next.

A 30-minute conversation. No obligation.