Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing as the perfect solution. We’re not talking mani, pedis, massages, and mud masks, though. These new spa-like therapy concepts are tapping into today’s wellness mindsets and a desire to put self-care front and center for all. Gone are the days of preserving as we age, these treatments are about enhancing your daily, weekly, and monthly output.
Go With the Flow
What was once popular for celebrities and elite athletes is now making a splash mainstream, float therapy. New floatation spas are popping up across the US as consumers look to help create mind-body balance. The pod-like creations have been around for decades, but renewed interest has resurfaced with a mindfulness movement.
Taking the weight off your shoulders (literally), the flotation tanks are filled with Epsom salt and lukewarm water to match your body’s natural temperature, giving you the perfect body buoyancy to feel weightless. Sound, sight, and gravity are removed for the ultimate reset. The benefits are boundless, from managing pain and accelerating recovery to reducing stress and anxiety. It’s even been said to increase creativity and cognitive performance.
Float therapy spas like Ebb & Float cater to consumers who want to disconnect from the world and put their minds on silent mode. The deliberate elimination of sensory stimuli gives your mind a rest while your body reaps the benefits. Whether you’re a first-time or experienced floater, they have several float options to accommodate your unique float experience. From an open float pool to a spacious float cabin or a more traditional float tank, they can help you find your float comfort.
Looking for other ways to reset, guests can also check out the full spectrum heat and light therapy in an infrared sauna or experience cold-water immersion therapy with their cold plunge.
Infusing Health Benefits
For those of you diligent about your eight glasses of water a day, you probably think you’ve got your bases covered when it comes to staying hydrated. For the most part, you probably do, but with the hustle and bustle of everyday life, sometimes you may feel the need for an extra boost. Not the kind that comes from your Starbucks cold brew; we mean IV therapy.
When you hear IV, the first thing that probably comes to mind is an unfortunate trip to the ER or an extended hospital stay. Your mind probably doesn’t jump to performance, wellness, and recovery, but that’s exactly what IV therapy spas across the US are providing.
Specialty spas like Hydrate Me cater to consumers looking to create balance and maintain their optimum health state. From boosting energy to combating stress and flushing out toxins, guests can select from more than a dozen of customized, physician-crafted IV drips based on their need and desired outcome.
Are you running a marathon or participating in a Pelotonia ride? Try the Pre-Competition, a blend of B vitamins, antioxidants, and amino acids to give you energy and a competitive edge. Maybe you’re just suffering from allergies, and the over-the-counter meds aren’t doing the trick. With a mixture of vitamins and minerals and anti-inflammatory agents and antioxidants, the Allergy drip will help combat those seasonal irritants.
The convenience aspect is what’s so appealing. Pop in on your lunch hour or schedule a post-run drip session on the weekend. Lounge in a chair, listen to some music, read a book, or watch some tv; in 30-40 minutes, you’ve got the energy to go.
If you’re really starved for time, they even have a 60-second “Fast Vitamin Push” to give you a quick dose of immunity or energy. Can’t make it into the spa, well they’ve got you covered too. Their concierge service brings the setup to you!
Life’s rigorous routine has consumers re-prioritizing self-care. If there’s anything that the pandemic has taught us, it’s how critical physical health and mental wellness are to maintain balance. Consumers are increasingly looking for ways to augment their daily lives, and they’re finding comfort in brands that can aid in their control over personal health management.
Want to learn more about what’s motivating today’s consumers? Check out our recent article Gen Z: Retail’s New Conscious Consumers.