Brand Experience

Greendigs Store

DTC Brand Greendigs Plants Roots with a Pop-Up Experience

DTC Brand Greendigs Plants Roots with a Pop-Up Experience 1440 428 Chute Gerdeman

I was so excited to finally check out the new Greendigs store experience. I received a plethora of texts from close friends, “Have you checked this out yet?” For one,…

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Brands as Status Symbols

Brands as Status Symbols 1440 428 Chute Gerdeman

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

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Supporting the New Grocery Consumer

Supporting the New Grocery Consumer 1440 428 Chute Gerdeman

Shopping habits are evolving constantly, and that process has been accelerated to reflect newly found hobbies and lifestyles at home. With a re-defined sense of experience, new priorities on product,…

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Regaining Consumer Trust Via Experience

Regaining Consumer Trust Via Experience 1440 428 Chute Gerdeman

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and an anxious future, a guarantee…

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There Is No Isolation With Digital

There Is No Isolation With Digital 1440 428 Chute Gerdeman

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand experiences are all in question.…

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Glossier: Beauty in NYC SoHo

Glossier: Beauty in NYC SoHo 1440 428 Chute Gerdeman

In between busy schedules and client meetings, our team takes extra time to get out beyond everyday tasks to see what’s happening in the market. We’re always on the lookout…

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Activated Associates are Brand Assets

Activated Associates are Brand Assets 1440 428 Chute Gerdeman

In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged when brands are paying top dollar to celebrities who don’t…

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Inside Dunkin's Tiny Home

The Tiny Home That Runs on Dunkin’

The Tiny Home That Runs on Dunkin’ 1440 428 Chute Gerdeman

Over the years QSR brands have broken out of the brick-and-mortar mode and explored nontraditional concepts like pop-ups to capture the attention of today’s consumers. Most recently Dunkin, the coffee…

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Wayfair + Airbnb

Wayfair + Airbnb: Where Life Meets Style

Wayfair + Airbnb: Where Life Meets Style 1440 428 Chute Gerdeman

In a head to head competition, online brand Wayfair might be making the move to gain some ground against Amazon. Recently the home goods brand announced it would be opening…

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Retail Interior

Finding Growth at Your Brand Edge

Finding Growth at Your Brand Edge 1440 428 Chute Gerdeman

Growing companies know there’s no time or room for “me too” brands in today’s competitive market. While it may be popular to follow the path or principles of successful brands…

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