Over the years QSR brands have broken out of the brick-and-mortar mode and explored nontraditional concepts like pop-ups to capture the attention of today’s consumers. Most recently Dunkin, the coffee chain fueling three million customers daily, wanted to prove that not only can “America Run on Dunkin” but so can a home.
The brand worked with Blue Marble Energy, a company that converts plant materials into products, and New Frontier Tiny Homes to design a portable home powered by biofuel from spent coffee grounds.
Using 65,000 pounds of coffee grounds, the 275 square foot tiny home demonstrates a commitment to social responsibility. Partnering with actress and interior design enthusiast, Olivia Wilde for the home’s interior, the design exudes Dunkin.
Stained cedar wood, steel panels, and a rustic finish create a coffee inspired aesthetic. Inside the modern chic space balances bright white subway tiles with pops of pink and orange accents; the brand’s signature colors.
Slate countertops and walnut floors bring a rich energy to the cozy space, while subtle branding like a “DD” framed logo and an old Dunkin’ coffee can filled with greenery feel thoughtful. Complete with a fully functional kitchen, dining area, loft bedroom, foldout patio, and an endless supply of Dunkin’ coffee (duh), the home while small delivers big on amenities.
Recently it made a debut in New York’s Madison Square Park offering the public free coffee samples and exclusive tours. And now passionate Dunkin’ fans can book for a getaway in Nahant, Massachusetts on Airbnb for an affordable $10 a night. Reportedly though the home is already completely booked through the end of the month, so you might have to wait a bit to experience this complete coffee escape.
On trend with restaurant and retail brands making a move into hospitality, Dunkin’s tiny home creation cleverly taps into the minimalist mindset, as well as those looking to live an eco-friendly and socially conscious lifestyle. Anticipate more brands in the future to look for opportunities like these to connect with consumer values, and extend what’s traditionally an everyday ritual into an all-out experience.