Customer Experience

In Bricks We Trust: Why the Future of DTC is Physical

In Bricks We Trust: Why the Future of DTC is Physical 1440 428 Chute Gerdeman

We often talk about experience as one of the key drivers of why direct-to-consumer (DTC) brands make the leap into physical retail. Even with today’s most sophisticated technologies, it’s hard to…

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Regaining Consumer Trust Via Experience

Regaining Consumer Trust Via Experience 1440 428 Chute Gerdeman

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and an anxious future, a guarantee…

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JoAnn Fabrics New Store Format Turns Dreamers into Doers

JoAnn Fabrics New Store Format Turns Dreamers into Doers 1440 428 Chute Gerdeman

It’s the goal for every brand to engage, excite, and–most importantly–inspire each consumer who walks through its door. JoAnn Fabrics’ new concept store in Columbus, Ohio helped to elucidate what…

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