Customer Experience Archives

Chute Gerdeman

Articles

Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers

Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers https://www.chutegerdeman.com/wp-content/uploads/2023/03/header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 2, 2023 March 24, 2023

The grocery shopping experience has changed significantly, transforming from a functional necessity into an experiential adventure. The grocery market is projected to hit $1.9 trillion in sales by 2023, driven…

Chute Gerdeman

Articles

Self-Checkout: The Good, The Bad & The Future

Self-Checkout: The Good, The Bad & The Future https://www.chutegerdeman.com/wp-content/uploads/2023/02/selfcheckout.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 13, 2023 February 13, 2023

When it comes to self-checkout, there are two types of consumers. Some shoppers love it because they can control how they bag their items and how quickly they can complete…

Chute Gerdeman

Articles

In Bricks We Trust: Why the Future of DTC is Physical

In Bricks We Trust: Why the Future of DTC is Physical https://www.chutegerdeman.com/wp-content/uploads/2021/08/InBricksWeTrust-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 26, 2021 September 1, 2021

We often talk about experience as one of the key drivers of why direct-to-consumer (DTC) brands make the leap into physical retail. Even with today’s most sophisticated technologies, it’s hard to…

Chute Gerdeman

Articles

Regaining Consumer Trust Via Experience

Regaining Consumer Trust Via Experience https://www.chutegerdeman.com/wp-content/themes/movedo/images/empty/thumbnail.jpg 150 150 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 14, 2020 May 18, 2020

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and an anxious future, a guarantee…

Chute Gerdeman

Articles

JoAnn Fabrics New Store Format Turns Dreamers into Doers

JoAnn Fabrics New Store Format Turns Dreamers into Doers https://www.chutegerdeman.com/wp-content/uploads/2018/06/fabrics-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 22, 2018 July 15, 2022

It’s the goal for every brand to engage, excite, and–most importantly–inspire each consumer who walks through its door. JoAnn Fabrics’ new concept store in Columbus, Ohio helped to elucidate what…

Customer Experience

Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers

Self-Checkout: The Good, The Bad & The Future

In Bricks We Trust: Why the Future of DTC is Physical

Regaining Consumer Trust Via Experience

JoAnn Fabrics New Store Format Turns Dreamers into Doers

Design that connects people to the world’s greatest brands.