Social Media

Tech as an Enabler

Tech as an Enabler 1440 428 Chute Gerdeman

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution? Daily life has become digitally…

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Missguided Fitting Rooms

Socializing the Store Space

Socializing the Store Space 1440 428 Mary Lynn Waite

For today’s youth, social media is much more than a medium to share photos; it’s an extension of their identities. When we look at it psychologically in terms of Maslow’s…

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girl and a guitar

Micro Moments: Understanding the Individual

Micro Moments: Understanding the Individual 800 533 Chute Gerdeman

Consumers are often grouped together by age and gender, and approached at macro level from brands in conversation. Times have shifted and it’s important to look for opportunities with micro…

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Izze's Guide to Friendsgiving

IZZE’s Guide to Friendsgiving

IZZE’s Guide to Friendsgiving 800 296 Chute Gerdeman

Friendsgiving, the unofficial, but ever-popular holiday celebration puts focus on friends. It’s the feast before or after your traditional Thanksgiving family feast. Over the years the tradition has become even…

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burberry snapchat fashion preview

Social Media is the New Brand Currency

Social Media is the New Brand Currency 800 466 Chute Gerdeman

Social media applications are creating a sense of urgency and helping brands extend the in-store conversation into an ongoing dialogue. Content is now the consumer connection and real-time moments are…

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Instagram

Time Savvy Consumers Seek Instashopping With Instagram

Time Savvy Consumers Seek Instashopping With Instagram 800 400 Chute Gerdeman

Research shows that consumers are hyper sensitive to the availability of time in their lives. Just like money and overall costs, consumers are budgeting their time. Retailers and brands need…

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Social Media Collage | Chute Gerdeman - award-winning retail design and branding.

Social Media Creates Customer Inclusion

Social Media Creates Customer Inclusion 800 649 Chute Gerdeman

It seems that you can’t go anywhere these days without being barraged by Facebook “likes”, Tweets and status updates, Instagram and Pinterest posts, all of this further flamed by constant,…

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In-store windows provide an online experience

In-store windows provide an online experience Chute Gerdeman

Image property of Chute Gerdeman On a recent retail tour in San Francisco I spotted BCBGMAXAZRIA utilizing their windows in a clever and creative way. All three windows were turned…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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Columbus, OH 43215 USA
+1 614 469 1001
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