Consumer Behavior

Private Label Brands
  • Chute Gerdeman

More Than Value: The Rise of Private Label Brands
More Than Value: The Rise of Private Label Brands 1440 428 Chute Gerdeman

At one time, buying the “store brand” of a product was something shoppers did only to save money. Consumers might shamefully slip the product into the basket and hide it…

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  • Chute Gerdeman

The New Kitchen Consumer: 6 Key Archetypes to Know
The New Kitchen Consumer: 6 Key Archetypes to Know 1440 428 Chute Gerdeman

Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits. Brands have seized the opportunity to market to this new…

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  • Chute Gerdeman

Affordability is In: Retail’s Resale Transformation
Affordability is In: Retail’s Resale Transformation 1440 428 Chute Gerdeman

The affordability movement is completely changing retail, and it’s happening globally. When we say “affordability”, we don’t mean cheap. Premium materials and designs are born from “affordable” processes and sources…

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Retail Service Associate
  • Chute Gerdeman

The Resurgence of Retail Services
The Resurgence of Retail Services 1440 428 Chute Gerdeman

When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to mind. But many brands are looking to differentiate what are…

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  • Chute Gerdeman

The Great Restaurant Recalibration
The Great Restaurant Recalibration 1440 428 Chute Gerdeman

Until a year and a half ago, most of the substantial changes in the restaurant industry were intentional, brought about by strategic business goals, and influenced by consumer behaviors. Even…

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  • Chute Gerdeman

A New Appreciation of Home
A New Appreciation of Home 1440 428 Chute Gerdeman

The world of a strategist is layered, multifaceted, and complex. Entrenched in the consumer perspective, we find ourselves a bit like a sponge. Eager to absorb every bit of insight…

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  • Chute Gerdeman

Retail Therapy Rooted in Health and Wellness
Retail Therapy Rooted in Health and Wellness 1440 428 Chute Gerdeman

Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing as the perfect solution. We’re…

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  • Chute Gerdeman

Boomers: The Age of Opportunity
Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

It’s time to throw out the assumptions on baby boomers. As a whole, they’ve laid the groundwork for the “Silver Economy,” a consumer base worth $2.6tn globally. Even still, this…

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  • Chute Gerdeman

Brands as Status Symbols
Brands as Status Symbols 1440 428 Chute Gerdeman

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

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Person Shopping in a Retail Store
  • Chute Gerdeman

Retail is a Sleeping Giant
Retail is a Sleeping Giant 1440 428 Chute Gerdeman

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled with doom and gloom, which…

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