Consumer Behavior

Retail Service Associate

The Resurgence of Retail Services

The Resurgence of Retail Services 1440 428 Chute Gerdeman

When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to mind. But many brands are looking to differentiate what are…

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The Great Restaurant Recalibration

The Great Restaurant Recalibration 1440 428 Chute Gerdeman

Until a year and a half ago, most of the substantial changes in the restaurant industry were intentional, brought about by strategic business goals, and influenced by consumer behaviors. Even…

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A New Appreciation of Home

A New Appreciation of Home 1440 428 Chute Gerdeman

The world of a strategist is layered, multifaceted, and complex. Entrenched in the consumer perspective, we find ourselves a bit like a sponge. Eager to absorb every bit of insight…

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Retail Therapy Rooted in Health and Wellness

Retail Therapy Rooted in Health and Wellness 1440 428 Chute Gerdeman

Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing as the perfect solution. We’re…

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Boomers: The Age of Opportunity

Boomers: The Age of Opportunity 1440 428 Chute Gerdeman

It’s time to throw out the assumptions on baby boomers. As a whole, they’ve laid the groundwork for the “Silver Economy,” a consumer base worth $2.6tn globally. Even still, this…

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Brands as Status Symbols

Brands as Status Symbols 1440 428 Chute Gerdeman

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

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Person Shopping in a Retail Store

Retail is a Sleeping Giant

Retail is a Sleeping Giant 1440 428 Chute Gerdeman

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled with doom and gloom, which…

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Building Relationships Through Health & Wellness

Building Relationships Through Health & Wellness 1440 428 Chute Gerdeman

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health, shoppers are on high alert.…

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Make Way For The Modern Traveler

Make Way For The Modern Traveler 1440 428 Chute Gerdeman

Travel has laid dormant for the past three months, as we’ve waded through the waters of a global pandemic. Needless to say, consumers are itching to get out of the…

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Understanding Sustainable Solutions

Understanding Sustainable Solutions 1440 428 Chute Gerdeman

Many consumers shop with their values first. In March 2019, 71% of US consumers said that they take sustainability into consideration when making food purchases at least occasionally. This sentiment…

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