Consumer Behavior Archives

Chute Gerdeman

Articles

Brands as Status Symbols

Brands as Status Symbols https://www.chutegerdeman.com/wp-content/uploads/2021/03/BrandStatus-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 15, 2021 March 16, 2021

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

Chute Gerdeman

Articles

Retail is a Sleeping Giant

Retail is a Sleeping Giant https://www.chutegerdeman.com/wp-content/uploads/2020/12/Retail-is-a-Sleeping-Giant.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g December 8, 2020 December 23, 2020

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled with doom and gloom, which…

Chute Gerdeman

Articles

Building Relationships Through Health & Wellness

Building Relationships Through Health & Wellness https://www.chutegerdeman.com/wp-content/uploads/2020/06/breathe.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 22, 2020 June 22, 2020

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health, shoppers are on high alert.…

Chute Gerdeman

Articles

Make Way For The Modern Traveler

Make Way For The Modern Traveler https://www.chutegerdeman.com/wp-content/uploads/2020/06/ModernTraveler-Header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 4, 2020 June 8, 2020

Travel has laid dormant for the past three months, as we’ve waded through the waters of a global pandemic. Needless to say, consumers are itching to get out of the…

Chute Gerdeman

Articles

Understanding Sustainable Solutions

Understanding Sustainable Solutions https://www.chutegerdeman.com/wp-content/uploads/2020/05/Bee-.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 28, 2020 May 28, 2020

Many consumers shop with their values first. In March 2019, 71% of US consumers said that they take sustainability into consideration when making food purchases at least occasionally. This sentiment…

photo of person walking down the aisle at Time Out Market

Chute Gerdeman

Articles

Brands Creating Food Playgrounds

Brands Creating Food Playgrounds https://www.chutegerdeman.com/wp-content/uploads/2019/08/TImeOut_Market_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 8, 2019 December 19, 2019

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to make food; all while creating…

Chute Gerdeman

Articles

When Kids Have Buying Power

When Kids Have Buying Power https://www.chutegerdeman.com/wp-content/uploads/2019/05/Kid_Header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 1, 2019 January 9, 2020

It’s been said that infants are the most powerful people in the world. Anyone who has ever been a parent can attest to this firsthand. So it’s not hard to…

Chute Gerdeman

Articles

Growing Up Gen Z

Growing Up Gen Z https://www.chutegerdeman.com/wp-content/uploads/2019/04/GenZ_HeaderImage.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 18, 2019 May 31, 2019

It wasn’t that long ago that Millennials began to fill the workforce as one of the most digitally native and diverse generations to date. We have grown accustomed to their…

Chute Gerdeman

Articles

Slow Fashion Startup Changes the Way We Shop All Year Round

Slow Fashion Startup Changes the Way We Shop All Year Round https://www.chutegerdeman.com/wp-content/uploads/2018/12/ayr_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g December 28, 2018 February 19, 2020

From catwalk to consumers’ closets, the 21st century brought us brand names like H&M, Forever 21, Zara, and Uniqlo, giving consumers access to affordable fashion trends fast. While the mass fast…

Chute Gerdeman

Articles

Shop Now Pay Later: The Afterpay Potential for Retail

Shop Now Pay Later: The Afterpay Potential for Retail https://www.chutegerdeman.com/wp-content/uploads/2018/07/AfterPay.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 26, 2018 July 26, 2018

For some brands and retailers, the holiday season can represent as much as 30-40% of its annual sales during the months of November and December. According to NRF in 2017…