Consumer Behavior Archives

Chute Gerdeman

Articles

Retail Therapy Rooted in Health and Wellness

Retail Therapy Rooted in Health and Wellness https://www.chutegerdeman.com/wp-content/uploads/2021/08/RetailTherapy-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 12, 2021 August 25, 2021

Retail therapy was once about improving a buyer’s mood or disposition. Now retail therapy is about living your best life and wellness spas are popularizing as the perfect solution. We’re…

Chute Gerdeman

Articles

Boomers: The Age of Opportunity

Boomers: The Age of Opportunity https://www.chutegerdeman.com/wp-content/uploads/2021/05/Boomer-HeaderImage-1440x428-7.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 18, 2021 May 19, 2021

It’s time to throw out the assumptions on baby boomers. As a whole, they’ve laid the groundwork for the “Silver Economy,” a consumer base worth $2.6tn globally. Even still, this…

Chute Gerdeman

Articles

Brands as Status Symbols

Brands as Status Symbols https://www.chutegerdeman.com/wp-content/uploads/2021/03/BrandStatus-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 15, 2021 March 16, 2021

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

Chute Gerdeman

Articles

Retail is a Sleeping Giant

Retail is a Sleeping Giant https://www.chutegerdeman.com/wp-content/uploads/2020/12/Retail-is-a-Sleeping-Giant.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g December 8, 2020 December 23, 2020

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled with doom and gloom, which…

Chute Gerdeman

Articles

Building Relationships Through Health & Wellness

Building Relationships Through Health & Wellness https://www.chutegerdeman.com/wp-content/uploads/2020/06/breathe.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 22, 2020 June 22, 2020

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health, shoppers are on high alert.…

Chute Gerdeman

Articles

Make Way For The Modern Traveler

Make Way For The Modern Traveler https://www.chutegerdeman.com/wp-content/uploads/2020/06/ModernTraveler-Header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 4, 2020 June 8, 2020

Travel has laid dormant for the past three months, as we’ve waded through the waters of a global pandemic. Needless to say, consumers are itching to get out of the…

Chute Gerdeman

Articles

Understanding Sustainable Solutions

Understanding Sustainable Solutions https://www.chutegerdeman.com/wp-content/uploads/2020/05/Bee-.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 28, 2020 May 28, 2020

Many consumers shop with their values first. In March 2019, 71% of US consumers said that they take sustainability into consideration when making food purchases at least occasionally. This sentiment…

photo of person walking down the aisle at Time Out Market

Chute Gerdeman

Articles

Brands Creating Food Playgrounds

Brands Creating Food Playgrounds https://www.chutegerdeman.com/wp-content/uploads/2019/08/TImeOut_Market_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 8, 2019 December 19, 2019

Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building communities to learn about or to make food; all while creating…

Chute Gerdeman

Articles

When Kids Have Buying Power

When Kids Have Buying Power https://www.chutegerdeman.com/wp-content/uploads/2019/05/Kid_Header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 1, 2019 January 9, 2020

It’s been said that infants are the most powerful people in the world. Anyone who has ever been a parent can attest to this firsthand. So it’s not hard to…

Chute Gerdeman

Articles

Growing Up Gen Z

Growing Up Gen Z https://www.chutegerdeman.com/wp-content/uploads/2019/04/GenZ_HeaderImage.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 18, 2019 May 31, 2019

It wasn’t that long ago that Millennials began to fill the workforce as one of the most digitally native and diverse generations to date. We have grown accustomed to their…