Retail

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Lessons From a Shifting Luxury Retail Category

Lessons From a Shifting Luxury Retail Category 1440 428 Chute Gerdeman

Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source).  This stat is the result of more eco-conscious consumers and shifting definitions…

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Retail & Hospitality: A Perfect Partnership

Retail & Hospitality: A Perfect Partnership 1440 428 Chute Gerdeman

Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned retail mecca in our own backyard has its benefits. We…

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Pawrents Are Driving New Experiences

Pawrents Are Driving New Away From Home Experiences

Pawrents Are Driving New Away From Home Experiences 1440 428 Chute Gerdeman

Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and it’s driving an entire economy of not just pet-friendly, but…

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Exploring Walmart IRL

Exploring Walmart IRL 1440 428 Chute Gerdeman

Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This clearly piqued our interest, so we decided to go see…

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Digital Balance

Digital Balance 1440 428 Chute Gerdeman

It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the use of screens should be a giant red flag for…

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The Social Side of Electronics Retail

The Social Side of Electronics Retail 1440 428 Chute Gerdeman

Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their brand (and products) more approachable and friendly. Brands that are…

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Complimentary Combo: Subscription Services & Brick-and-Mortar

Complimentary Combo: Subscription Services & Brick-and-Mortar 1440 428 Chute Gerdeman

Subscription services have been all the rage. Consumers can get seemingly ANYTHING easily delivered from shaving products to wine to vitamins, a full wardrobe, you name it. And as the…

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Activated Associates are Brand Assets

Activated Associates are Brand Assets 1440 428 Chute Gerdeman

In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged when brands are paying top dollar to celebrities who don’t…

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Retail Re-Thought: CBUS Retail 2019

Retail Re-Thought: CBUS Retail 2019 1440 428 Chute Gerdeman

It may be surprising to some, but Columbus, Ohio is where retail is created. For years, this gem of a city has been the testing ground for new concepts, ideas,…

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Retail Technology at the Speed of Change

Retail Technology at the Speed of Change 1440 428 Chute Gerdeman

Both in a constant state of change, retail and technology go hand in hand. But with all the shiny options it’s increasingly important that brands navigate the constant evolution by…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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