Retail

Make It Shoppable

Make It Shoppable 1440 428 Chute Gerdeman

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and how brick-and-mortar is often on…

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Retail Cultivates Brand Tourism

Retail Cultivates Brand Tourism 1440 428 Chute Gerdeman

Brands knowingly, or perhaps unknowingly, are creating hubs of tourism – a place for guests and socially active to come and go at will. These destinations are extensions of the…

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The Perfect Pair – Raising Retail’s Spirit

The Perfect Pair – Raising Retail’s Spirit 1440 428 Chute Gerdeman

A partnership years in the making, retailers are finding inspiration and innovation from the world of alcohol, and this is a trend we all can get behind. A shopping trip…

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Looking Ahead: Retail Predictions in 2021

Looking Ahead: Retail Predictions in 2021 1440 428 Chute Gerdeman

A new year marks a new beginning for consumer trends and brands alike. Patiently awaited, 2021 is here and received with widespread optimism. Retail resiliency has sparked innovation as we’ve…

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A Not So Traditional Retail Holiday

A Not So Traditional Retail Holiday 1440 428 Chute Gerdeman

For some companies, the holidays are a make or break moment. Will it be a record year? Or will we see a rise in less than stellar sales figures? In…

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In Command: Voice and Mobile Assisted Shopping

In Command: Voice and Mobile Assisted Shopping 1440 428 Chute Gerdeman

Touchless experiences are becoming more ingrained in our daily lives. A major driver of this, of course, is COVID related safety precautions. More planning than just a list now goes…

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Brands Push For Small Business Support

Brands Push For Small Business Support 1440 428 Chute Gerdeman

For local business owners, it’s clear that 2020 has been merciless. With a global pandemic, and a nationwide array of protests, it’s been hard for some to get back on…

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When DIY Affects How We Buy

When DIY Affects How We Buy 1440 428 Chute Gerdeman

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people are getting hands on. But…

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Necessary Adaptations – How Brands Are Staying Connected In Current Times

Necessary Adaptations – How Brands Are Staying Connected In Current Times 1440 428 Chute Gerdeman

Life as we know it has changed, at least for the meantime. Given the circumstances, retail has taken a massive hit. With products, and experiences labeled as “non-essential”, consumers have…

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Penney’s: The New Department Store Flagship

Penney’s: The New Department Store Flagship 1440 428 Amanda Seevers

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us have traveled through—the racks, shiny…

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