I appreciated brands like SnapChat, who completely overtook a house on Rainy Street and elevated brand immersion to a community level. The entire house was wrapped in branded yellow vinyl, standing out as a beacon of social fun before you even stepped inside. Throughout the house, from the kitchen to the bar to the backyard, were hang-out spots. Each detail was well thought out and executed with style. Energetic discussions could be heard all around regarding the future of visual communication and how they are using SnapKit to build unique experiences with partners like SeatGeek, Pandora, and others.