We wanted to be sure that our designs provided the appropriate solutions for the Xfinity customer. Extensive research on the upfront helped drive the physical format for a mock store. The insights and outcome of the space helped solidify our strategy going forward.
Chute Gerdeman handled the upfront–pre/post consumer strategy, journey mapping, and overall design for the space. FCB/RED handled the rest–graphic implementation and wayfinding signage; our two teams brought what we do best to the table to elevate the entirety of this overall experience.