We wanted to be sure that our designs provided the appropriate solutions for the Xfinity customer. Extensive research on the upfront helped drive the physical format for a mock store. The insights and outcome of the space helped solidify our strategy going forward.
The partnership between Comcast, FCB/RED, and Chute Gerdeman was seamless in execution. Our teams brought what we do best to the table to elevate the entirety of this overall experience. Upfront–pre/post consumer strategy, journey mapping, and overall design for the space led the way for graphic communication implementation and wayfinding signage.