This project was so much more than environment design–it was the congruence and epitome of brand translation and transformation. We helped articulate Patrón’s new recipe while telling the brand’s story through powerful graphics, fixtures, and furnishings.
Our designs helped localize and exemplify the entire Pizza Patron aesthetic. Working to elucidate its powerfully fresh, new offering we designed an open-kitchen concept that both builds excitement and increases allure. Branded graphics and menu designs fill the space beyond the counter to illustrate what’s new, what’s fresh, and what’s tasty. Walls wrapped in murals–specific to each location–translates what type of energy the space needed to evoke.