All Dressed Up For A Design Homecoming

What if the boldness of the Lilly Pulitzer print acted as the muse to designing a space with impact and high-end aesthetic? We infused cues of the Palm Beach vibe to bring the brand back to where it started.

Relaxed Luxury

One part open-air lifestyle, one-part Lilly’s own breezy attitude, add an orange juice stand and you’ve got the makings of a true original. The store brings the outside in—open spaces, warm ocean breezes, endless relaxation. Enhancing the different dayparts, lighting and materials illuminate and transform the journey for Palm Beach.

Perfect Fit

A close working relationship between the Chute Gerdeman and Lilly Pulitzer teams was critical, fueling ideas to express the brand’s resort-chic offering in an authentic way. From the outset, our teams worked together to create a one-of-a-kind store experience that fits seamlessly into the Lilly Pulitzer portfolio.

We merged the Palm Beach lifestyle of blended indoor and outdoor experiences. Just outside the store’s gold, glass doors and stucco exterior is a courtyard inviting guests to relax and socialize. Capturing the essence of the brand’s vibrant history, the Worth Avenue flagship is truly one-of-a-kind, just like Lilly Pulitzer herself.

A Material Girl

Enveloped in luxe color, texture, and materials, the environment is built on a canvas of light wood and white-washed walls, allowing product to shine. Tropical flora grows from the ceiling, dressing rooms are wrapped in hand-painted murals, service desks are collaged with seashells for a blend of coastal influence.


Read more about the store here >

Design that connects people to the world’s greatest brands.

Get in Touch


501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

Keep Up.

© Chute Gerdeman

Our website uses cookies in order to optimize the experience. By continuing you agree to our use of cookies.
Privacy Policy
Skip to content