All dressed up for a homecoming design

What if the boldness of the Lilly Pulitzer print acted as the muse to designing a space with impact and high-end aesthetic? What if elements and cues of the Palm Beach vibe were infused into the environment to bring the brand back to where it started?

RELAXED LUXURY

One part open-air lifestyle, one-part Lilly’s own breezy attitude, add an orange juice stand and you’ve got the makings of a true original. The store brings the outside in—open spaces, warm ocean breezes, endless relaxation. Enhancing the different dayparts, lighting and materials illuminate and transform the journey for Palm Beach.

PROJECT TEAM

Jay Highland
Wendy Johnson
Mary Lynn Waite
Jeff Wietrzykowski
Laura Back
Meghan Coleman

SERVICES

PERFECT FIT

A close working relationship between the Chute Gerdeman and Lilly Pulitzer teams was critical, fueling ideas to express the brand’s resort-chic offering in an authentic way. From the outset, our teams worked together to create a one-of-a-kind store experience that fits seamlessly into the Lilly Pulitzer portfolio.

A MATERIAL GIRL

Enveloped in luxe color, texture, and materials, the environment is built on a canvas of light wood and white-washed walls, allowing product to shine. Tropical flora grows from the ceiling, dressing rooms are wrapped in hand-painted murals, service desks are collaged with seashells for a blend of coastal influence.

LILLY’S JUNGLE

We merged the Palm Beach lifestyle of blended indoor and outdoor experience. Just outside the store’s gold, glass doors and stucco exterior is a courtyard inviting guests to relax and socialize. Capturing the essence of the brand’s vibrant history, the Worth Avenue flagship is truly one-of-a-kind, just like Lilly Pulitzer herself. 

BUZZWORTHY
Read more about the store here >

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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