A close working relationship between the Chute Gerdeman and Lilly Pulitzer teams was critical, fueling ideas to express the brand’s resort-chic offering in an authentic way. From the outset, our teams worked together to create a one-of-a-kind store experience that fits seamlessly into the Lilly Pulitzer portfolio.
We merged the Palm Beach lifestyle of blended indoor and outdoor experiences. Just outside the store’s gold, glass doors and stucco exterior is a courtyard inviting guests to relax and socialize. Capturing the essence of the brand’s vibrant history, the Worth Avenue flagship is truly one-of-a-kind, just like Lilly Pulitzer herself.