
The QSR Prototype Is Broken. Here’s How to Fix It.
The store prototype was once a promise… but that promise expired.
Article Details
Share this Article

The store prototype was once a promise… but that promise expired.

The panels were good. The arguments were better. Here’s what’s worth carrying home.

Our team spent an afternoon in Soho, one of retail’s meccas, to assess how brand experiences dress up for the big apple.