
Grown-Ups Want to Play: The Rise of the Kidult Consumer
There’s a moment that captures the kidult trend perfectly. You’re standing in line at a Jelly Cat pop-up — maybe
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There’s a moment that captures the kidult trend perfectly. You’re standing in line at a Jelly Cat pop-up — maybe

A toy store is one of the easiest retail environments to get wrong. The product sells itself to a point

We spent a few days on the ASTRA show floor this June. Here’s what stuck with us — and why