Advertising Age recently released the results of its annual A-List, a coveted honor of the top, forward-thinking agencies and creative innovators in the advertising industry. FCB, parent company and creative partner to Chute Gerdeman, was recognized as one of the publication’s top 10 “Agencies to Watch” for 2018.
“This honor is a testament to the hard work, passion and diligence of our incredibly talented network of employees. Most significantly, it is a reminder of the importance of talent in our industry. This is just the beginning of what’s to come,” said FCB Worldwide CEO Carter Murray.
FCB’s strong performance over the past year on the new business, acquisition, talent and creative fronts, have garnered the attention from the publication and esteemed industry colleagues. In 2017, the agency brought in a variety of new accounts, including Bud Light, BMW, Air Canada, GSK’s Horlicks, LG, and Clorox’s Renew Life. Earlier this month GE Appliances also announced it had chosen FCB as its creative agency of record to handle advertising, digital, social and shopper marketing.
Further expanding its breadth of services and client capabilities, FCB acquired Chute Gerdeman after working together on several successful new business opportunities. Led by Tina Manikas, president of FCB/RED, the combined teams now provide an end-to-end solution to deliver full retail marketing and physical branded experiences for existing and potential clients.
Most recently FCB also achieved industry recognition at the Path to Purchase Institute’s Shopper Marketing Celebration where they were awarded an Effie Award. Well-known by advertisers and agencies worldwide, the award symbolizes the agency’s effectiveness to lead the charge on insight and the development of creative path-to-purchase strategies that deliver results. FCB earned the Silver award in the David vs. Goliath category on their work with Comcast/XFINITY, Goodby, and Silverstein & Partners on the “Xfinity Mobile Launch” with DigitasLBi and Edelman.
All Ad Age honorees will be celebrated at a gala held in New York this spring. Click here to see the full list of Advertising Age’s “2018 Agencies to Watch,” and explore the talented agencies acknowledged for their creative and business momentum.