Fresh Ideas, Research, & Reports

We walked Paris’s Champs-Élysées to see how five flagship brands—Dior, Louis Vuitton, Nike, Zara, and Sephora—are interpreting retail right now on one of the world’s most visible shopping stages. What emerges is a study in hushed couture, performance-led sportswear, mass fashion on a scale, and immersive beauty all sharing the same avenue.

The store prototype was once a promise… but that promise expired.