What if retailers had a play program?
Partner with local parks to reward kids for making positive environmental impact. It could be planting trees, creating or spending time supporting a neighborhood garden, or completing a series of initiatives like cleaning up the community. Or embrace national programs like “Let’s Move” to encourage activity in and out of school through a series of achievements. A mobile application can help track the progression of activity and achievements while also creating a level of gamification element. The goal is to encourage children to take an active role in their futures and the communities in which they live. In turn they’re rewarded with a toy, trophy, or badge of merit for their efforts that they can claim in-store.
Toy and entertainment retailers have an opportunity to re-establish themselves as leaders in the new play movement. You see there’s no room for a static store anymore. The space is endless for experience with engagement, personalization, and fun for kids and the kids at heart. It’s time for retail to come out and own all things play!