How kids play today is a far cry from what many of us are accustomed to. It’s easy to understand why tablets have become popular with young children. They are simple to navigate, provide unlimited entertainment, and offer a personalized experience they can control. It’s become their safety blanket and friend. Often times, children are teaching adults how to use their own electronic devices. In return, it’s up to us to make sure they know what it really means to play. Not with a phone or tablet, but laughing with a friend, creating a world of imagination with a collection of toys, riding freely on a bike–all in pure kid fashion.
We believe in building a unique experience where children and parents can come together to play, find the perfect toy, and create memories together is achievable in this new retail world. Current store operations are doomed if they aren’t making a revolutionary change to counteract the digital take over. Just having product in the store isn’t going to cut it. Amazon already has that.