Restaurant and retail design has shifted in recent years to keep up with an evolving consumer base. This group of individuals driving change is comprised of tech-driven, forward thinking, social-sharing consumers; the type of consumer who comes into every space with the optimism and attention span that can influence how others see and react to the brand.
It is essential that each category speaks to their consumer base; matching campaigns, products and services to a relevant audience. This isn’t so new. What is new is a look at how three generations of consumers, and their preferences for shopping and interacting brands, differ and in some ways are the same.
How can companies utilize this info and pair the in-store experience to relevant campaigns for their audience? As a team dedicated to staying on the cutting-edge of the industry, Chute Gerdeman set out to discover how to best communicate with generations that need to be swiped right, matched with, and marketed to.