I believe that the most important thing is when a client needs help around locations—and I mean location as a shelf, a store, and even a digital footprint—we’re invested in their success and we can provide that strategy and a solid foundation for them to reach their goals. When we think this way about location, movement matters because consumers have moved. We’ve made a substantial investment to understand how we bring that movement back to the benefit of our clients. From location to digital to design, it’s a big advantage to bring these connections forward. It affects their decisions on how long leases need to be, how each experience manifests into reality, and where to go next.
I believe that capital spend will not be so encompassing upfront. It will be more frequent and will affect real estate modeling and iterative investments. We’ll see a resetting by location. Downtowns came back, now there’s a real question on what will really happen next with a new heightened desire for more space. There are real infrastructure investments that are going to change.
With people being in lockdown, we’ll see a boom of exploration when restrictions are lifted. Creating meaningful human connections will be the highest priority. Being able to hear conversations and being part of the buzz within retail and restaurants drives satisfaction and as a result, lifts morale. We’ll just see shifts in how that happens as a whole.
For retail in general, we’re going to see more showrooming and regionalized concepts will be bigger than ever. For restaurants the same will be true, sizing for the opportunity and building in more modularity in their concepts while rethinking BOH.