Krispy Kreme New Times Square Flagship Store Design

Krispy Kreme New Times Square Flagship Store Design 1440 428 Chute Gerdeman

KRISPY KREME TIMES SQUARE

Krispy Kreme Announces New NYC Flagship
Store Designed by Chute Gerdeman

In early 2020, Times Square will be glowing brighter, hotter and sweeter than ever with the opening of the Krispy Kreme Times Square Flagship. Krispy Kreme partnered with Chute Gerdeman to create this first-of-its-kind flagship in Times Square, that will be sure to delight New Yorkers and tourists alike with the most awesome doughnut experience imaginable. The shop will serve more guests annually than any other Krispy Kreme location in the world.

Rendering of the interior store design of the new Krispy Kreme Time Square Flagship in NYC designed by Chute Gerdeman

The Original Glazed Doughnut at Home in NYC

Within the shop’s 4,500-square-foot retail space, Krispy Kreme will bring its iconic doughnut theater experience to life on the world stage. From the mixing of raw ingredients to the iconic glaze waterfall, Krispy Kreme Times Square Flagship will showcase the end‑to‑end doughnut making process, creating a wondrously delightful customer experience that is surpassed only by the first bite of Krispy Kreme’s melt-in-your-mouth Original Glazed® Doughnuts just minutes later. And guests can take that first bite while sitting in the world’s largest Krispy Kreme doughnut box with stadium-style seating, offering the perfect view of the doughnut theater across the shop.

Another brand that knows a thing or two about being one of a kind is burger joint, Bareburger. With over a third of its menu catering to a vegetarian and plant-based diet, Barebuger has curated an experience that stands alone in today’s gastropub market; each location is built with recycled and reclaimed materials, making each space exceptionally unique. It’s brightly-painted walls are covered with framed images of sheep, bison, and bears–oh, my!–in one location and explosive splashes of primary colors in another. Its idea of providing unforgettable dining goes beyond the sustainable, organic ingredients Bareburger includes in every meal; the brand has taken to AR features and Snapchat in a new campaign to showcase its product in a way unparalleled by any other burger chain today. The emphasis it has placed on local campaigns has given consumers a new reason to brag about their burger.

A Hot & Fresh Beacon

“Our direction is to be the most loved sweet treat brand in the world. In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder. We love making awesome doughnuts – and New Yorkers deserve hot and fresh doughnuts!,” said Michael Tattersfield, CEO and President of Krispy Kreme Doughnut Corporation.

The world’s largest Hot Light will signal to the Times Square masses the making and serving of hot and fresh doughnuts 24 hours a day at the flagship, where immersive and interactive digital activations will provide guests both group and individual experiences. The flagship will also offer new, exclusive merchandise that celebrates both New York City and Krispy Kreme in a fresh and fun way.

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