“Our direction is to be the most loved sweet treat brand in the world. In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder. We love making awesome doughnuts – and New Yorkers deserve hot and fresh doughnuts!,” said Michael Tattersfield, CEO and President of Krispy Kreme Doughnut Corporation.
The world’s largest Hot Light will signal to the Times Square masses the making and serving of hot and fresh doughnuts 24 hours a day at the flagship, where immersive and interactive digital activations will provide guests both group and individual experiences. The flagship will also offer new, exclusive merchandise that celebrates both New York City and Krispy Kreme in a fresh and fun way.