Consumers are increasingly willing to pay for a meal they feel good about, which is evident from the $384 million in restaurant sales raked in from “healthy fast-casual” brands, according to Technomic. Just as the lines between fast-casual and QSR have blurred over the years, so are the expectations for food offerings. Healthy alternatives will not only become more accessible but also affordable and expected. For brands looking to grow their presence and create healthy restaurant concepts, consumers will look for environmental queues that convey an honest and holistic healthy position.
Craving more restaurant perspectives? Check out our insights article: The New Restaurant of the Future Formula.