The connection between online and offline retail has been a hot industry topic for the last several years, and still growing. While we believe in an integrated customer journey, we think there’s also an opportunity to make each uniquely distinct within grocery retail. A model that encourages increased traffic in-store and online.
What we predict is a perimeter store model defined by community, and a center store world fulfilled by subscription. The new space is filled with produce from local farmers, featuring community rooftop gardens tended to by the consumers, and a rotating selection of chef spotlights for all your in-store and on-the-go dining needs.
But, don’t be confused… this is not a model where the middle is removed. Center store brands can stop battling for shelf space, and now just become a replenishment selection in the grocers’ online store. The everyday items can be shipped to the shopper’s door, while they continue to shop for the things they desire to touch, see, and smell.