Bye-bye, unsanitary kiosks! Even before the pandemic, restaurants have been getting flack for their use (and the cleanliness of) in-store kiosks. Yes, consumers like the convenience of ordering efficiency and not having to wait in line. Still, fears of what lies on the kiosk have grown—especially with unsettling reports of bacteria found in some of the largest restaurant chains in the world. As cleanliness becomes a top priority, hands-free ordering direct from a human or through a personal mobile device will be the preferred form of interaction.
Consumers will return to social environments to share in conversation and human connection but choose settings that have adopted their new habitual preferences. Looking for spaces that are not confined and brands that communicate their cleanliness practices will be imperative. Early winners in the return to retail will show that they’ve positioned sanitation practices as a high priority.