After our collective online lockdown, we’ll all be desperate to go places, and do things that can only be truly experienced in-store. We see brands and retailers offering up new collaborative products and experiences to bring back brand loyalty and establish a new trust. We believe surprising new formats and brand spin-offs will arise out of this unique situation.
We also see Shop-in-Shops returning to popularity in the coming months. Smaller footprint stores will look to maximize in-store product offerings and tell meaningful stories that support their greater brand purpose and surprise guests with unexpected offers.
Connect this thought to our previous article, Bookable Experiences, and suddenly your brand is creating demand for reasons to return to the store, and to make it an special occasion. Win-win for everyone.
Commodity product sitting on shelves, lamely waiting to be plucked by shoppers? That’s yesterday. What we really need, as shoppers seeking equal parts convenience and inspiration, are combo solutions presented to us in clever new ways. A thoughtful and interesting assortment that integrates and improves their life. Bundled assortments of products that speak to specific needs and desires, featuring products from multiple departments or even other retailers.
Imagine a Quarantini Survival Kit with premium gin from that local distillery, fresh citrus and botanicals from the produce department, handmade tonic from the farmer’s market, and the perfect martini glasses from the hippest home décor shop in town. Happy hour success, all in one fell swoop. Or the perfect hostess gift for all the house parties we’ll all be invited to.
Welcoming back loyal and new shoppers and diners to a new experience will demonstrate that you’ve carefully crafted an environment and curated an experience with them in mind. Now’s the time to test the equation of “big risk = big reward.” Get ready to impress, now.