The new concepts also feature a modern interpretation of the brand’s heritage and strengths, including iconography distinct to Los Angeles and the El Pollo Loco L.A. Mex brand. To honor the brand’s heritage and highlight what makes El Pollo Loco unique, subtle brand cues permeate throughout the entire restaurant, from the cleaver door handles (which is a nod to the fact that all chicken is cut to order) to the turning fork chandeliers (which repurposes a tool of trade used by the brand’s skilled Grill Masters). Similarly, murals, imagery, and city maps evoking the brand’s 40-year Los Angeles hometown roots on the interior and exterior walls.
El Pollo Loco plans to remodel 55 stores next year with the new L.A. Mex design. “The future is now. We’re excited to roll out our evolved restaurant concept, which brings us to the culmination of the company’s three-year transformation agenda and sets us up for geographical expansion in the years ahead,” said Bernard Acoca, President and CEO, El Pollo Loco