Now that we’re seeing shortages in manufacturing and price gouging, we’ll see a resurgence of a home-based behaviors. Consumers are seeking entertainment, education, and even comfort in the escapism it brings. Confined consumers are already cooking more at home for the family, a practice that will surely continue post-pandemic, as they are looking for more ways to save money and get creative. Post-World War II Victory Gardens were supported by 20 Million Americans, and we’re already seeing them pop-up to support family kitchens during COVID-19 stresses.
With more consumers spending time at home, this home life will take on a bigger yet more creative outlook. It’s often a comfort to take care and make something at home. Consumers will be exploring ways to improve their spaces and environments that promote a healthy and positive family life. From home improvement to style upgrades, these consumers will be looking to make home changes but on a budget. With unemployment surging, and even unpredictable markets, cost-conscious consumers are willing to pay when they see the value in their purchases, but they are still searching for deals and looking for creative solutions—expanding their skills to make products last and create product themselves.
And if your shoppers don’t have a car? Consider “walk-up” and “walk-thru” experiences for that pedestrian shopper, especially in urban centers. While you can’t deliver the complete experience, you can still provide a window into your brand and a valuable service.