While the industry is cautiously moving forward, Chute Gerdeman is optimistically transforming from the typical design agency into something revolutionary. Through years of experience and watching the market shift, we know a sea change is needed and the services to support it. We’ve put ourselves on an innovative journey, beginning with the merger of two accomplished companies: ASG, which pioneered planning and portfolio management services, proprietary data-analytic technology tools, real estate strategy, and Chute Gerdeman, an award-winning, world-class design, strategy, and consumer insights firm. Together, we are expanding our capabilities with new leadership to deliver true business transformation.
Carrie Barclay, the company’s President, consciously sought out forward-thinking, well-experienced industry leaders, Brian Seitz and Ed Hofmann who are now the firm’s new Partners in Design and Strategy (although they don’t like titles). We discussed with them what’s important about the merger and how their progressive thinking will help drive change and a new vision.