An Experience With Heart
Kicking off in June of 2024, our design team partnered with Build-A-Bear to create a fully immersive experience with something special for everyone. This flagship location embodies the heart of the Build-A-Bear brand, bringing a new level of “retailtainment” to guests of all ages.
Located in the heart of ICON Park — a hub for both domestic and international tourism — this destination marks a significant step in Build-A-Bear’s global expansion strategy.
Spanning multiple levels, the new workshop will feature interactive activities, exclusive merchandise, special events, and more. It’s Build-A-Bear at its most imaginative, “adding heart” to every guest experience — and every new friend they take home.
“This will be the largest combination of experiential retail and entertainment at ICON Park. We think Build-A-Bear’s decision to expand here at this scale speaks volumes about the appeal of doing business in Orange County and at ICON Park.”
— Chris Jaskiewicz, President & CEO, ICON Park
The official groundbreaking took place on July 31st, and we can’t wait to share more about the world’s largest Build-A-Bear in the months ahead.
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