Moxy, the name alone adds a little intentional error of bravado. As a new Marriott extension, Moxy isn’t your mom and pop hotel of the past; it’s a destination unto itself. In the heart of Seattle’s hottest neighborhood, South Lake Union, this bold, high-energy 146-room boutique is geared towards the next-gen, budget-savvy traveler. With the brand’s full-on encouragement to play, the vibe is less about rest and rejuvenation, and more of living life to it’s fullest potential—a place without limitations and an attitude that doesn’t follow the rules.
If you have any doubt, the hotel Moxy Bar serves as a central focus in the lobby and a place to check in when guests arrive. Greeted by the general manager, known as “The Captain,” guests are provided a complimentary signature cocktail to set the mood.
Empowering guests’ adventurous attitude, a focal wall states, “Before I Die,” giving guests the opportunity to proclaim their aspirations, some as wild as “Go to Mars with Elon Musk” and others that are hopeful like “Build my own business and leave my mark.” Further encouraging that explorer mindset, a wall print proudly professes, “There was Nowhere to Go But Everywhere.”
Entertaining activities like a foosball table and focal table with games like Jenga and Cards Against Humanity give guests a reason to just hang out. Embracing a local Seattle aesthetic, a variety of warm and dark woods, combined with leather and flannel give the environment a cozy feel. A large wall bullseye with axes (not for actual play), and dare if you might, a teeter-totter made from reclaimed wood bring a little outdoor adventure in.
A large wooden black bear flanks a floor to ceiling bookshelf with curated items surrounded by a fireplace focal with leather ottomans. Deer heads made from mixed materials adorn the wall along with witty wall prints that feature colorful shadow puppets. Meshing the IRL with online, a video wall dubbed the Guestbook, follows the hotel’s hashtag #atthemoxy to show what’s happening real-time.
While things may seem a little untraditional from your typical hospitality stay, it’s not because they’ve discarded amenities, but instead they’ve taken into consideration what their guests are truly looking for in accommodations. Turns out, closet space isn’t a thing so they made more room for 42” TVs and bigger beds. A two-person rain shower and motion-activated lights under the bed reinforce the nightlife attitude without even leaving the room. They’ve also snuffed out the in-room instant coffee option for a fresh brew downstairs. Elevators double as selfie stations, and a 24-hour fitness center is accessible for those that are looking to fit in a little balance with all the indulgence. A communal ironing room, because Millennials like to do everything together (even laundry), and bike lockers cater to the lifestyle of this youthful consumer.
Not just hitting home with hipsters, Wallpaper Magazine awarded Moxy the Best Urban Hotel Award for 2018. This hospitality experience demonstrates what happens when you design for some but not for all. Will your grandparents want to stay here, doubtful, but that’s not the intent. Marriot knows that they have a fleet of other hotels to cater to consumer groups looking for a more traditional experience. Moxy is creating a place where every Millennial wouldn’t mind to live and they’re certainly going to brag about to their friends.