Insights
Chutie-led research, reports, insights, and perspectives for powering big ideas.
Tech as an Enabler
[vc_row][vc_column][vc_custom_heading text=”Tech isn’t the enemy—It’s an enabler.” font_container=”tag:h4|font_size:36px|text_align:left|line_height:36px” use_theme_fonts=”yes”][vc_column_text]It’s true that a global emphasis on digitally disconnecting is gradually gaining
Art Transcending Reality in Columbus
[vc_row][vc_column][vc_column_text]The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so
Healthy Control: The Economy of Wellness
[vc_row][vc_column][vc_column_text]Sometimes there just aren’t enough hours in the day. After a good 8, 7, 6, 5 hours of sleep you get
Welcome to New York, Nordstrom
[vc_row][vc_column][vc_column_text]“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom.
The Art of Activation
[vc_row][vc_column][vc_column_text]Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant
Fast Company Innovation Fest 2019
[vc_row][vc_column][vc_column_text]It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the
Gameplay Meets Retail
[vc_row][vc_column][vc_column_text]Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or
Brands Refuse to Stay in Their Lane on the Journey to the Consumer
[vc_row][vc_column][vc_column_text]Your bank is a coffee shop, your favorite fast food spot is a hotel, and you can buy the hottest
Tiles & Smiles: Our Trip to Crossville Re-Cap
[vc_row][vc_column][vc_column_text]Chute Gerdeman took a trip down to Crossville, TN, for a visit to our friends at Hamilton Parker and Crossville
Lessons From a Shifting Luxury Retail Category
[vc_row][vc_column][vc_column_text]Over 75% of global affluent consumers say they are making fewer – but more meaningful – purchases (source). This stat
Retail & Hospitality: A Perfect Partnership
[vc_row][vc_column][vc_column_text]Recently, we took a daytrip to one of the Midwest’s largest retail hubs, Easton Town Center. Having such a renowned
Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer
[vc_row][vc_column][movedo_title] Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer [/movedo_title][movedo_title] Barcelona joins Gerdeman, recent
Pawrents Are Driving New Away From Home Experiences
[vc_row][vc_column][vc_column_text]Pawrents, petrents, dog father, granddog, fur babies… there’s a growing family dynamic that may or may not involve children and
Rockets of Awesome Pops Up
[vc_row][vc_column][vc_column_text]Rockets of Awesome hit the streets of NYC with their very first Pop Up shop and just in time for
Inspirations From The Road: Hatch Show Print
[vc_row][vc_column][vc_column_text] If you make your way to Nashville to explore music and southern hospitality, be sure to make a stop
Brands Creating Food Playgrounds
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]Brands, in both restaurant and retail industries, are constantly looking for new ways to engage consumers–exploring new tastes, building
Exploring Walmart IRL
[vc_row][vc_column][vc_column_text]Walmart’s new Intelligent Retail Lab (IRL) store is what some are calling a peek into Retail of the Future. This
Digital Balance
[vc_row][vc_column][vc_column_text]It’s becoming increasingly important to balance our digital interactions and offline play. The link between slower childhood development and the
The Social Side of Electronics Retail
[vc_row][vc_column][vc_column_text]Electronics brands have a tremendous opportunity to bridge the online and offline worlds, or rather, showcase how to make their
Is Localization The Answer?
[vc_row][vc_column][vc_column_text]It’s clear that when we say “localization” there are often many different ideas of what that means for retail and
Complimentary Combo: Subscription Services & Brick-and-Mortar
[vc_row][vc_column][vc_column_text]Subscription services have been all the rage. Consumers can get seemingly ANYTHING easily delivered from shaving products to wine to
Glossier: Beauty in NYC SoHo
[vc_row][vc_column][vc_column_text]In between busy schedules and client meetings, our team takes extra time to get out beyond everyday tasks to see
Krispy Kreme New Times Square Flagship Store Design
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Activated Associates are Brand Assets
[vc_row][vc_column][vc_column_text]In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged