Articles

Sold on Reselling – Co-signing the Consignment Store

Sold on Reselling – Co-signing the Consignment Store 1440 428 Chute Gerdeman

Resale culture has erupted with the modern sneakerhead, and fashion gurus of today. Mediums like Stock X, The Real Real, eBay, and even Facebook Marketplace make it easy to purchase…

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EuroShop 2020 – Experiencing the Future of Retail

EuroShop 2020 – Experiencing the Future of Retail 1440 428 Chute Gerdeman

Our visit to this year’s EuroShop was a feast for the senses and a shot of adrenaline for our beloved industry. Billed as “The World’s Largest Retail Trade Fair,” EuroShop…

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Embodying Experiential Dining

Embodying Experiential Dining 1440 428 Chute Gerdeman

Aster Hall, a Chicago food hall, is delivering an unrivaled luxury dining experience. While the concept of the food hall isn’t new, the trend is making a massive resurgence. Food…

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Tech as an Enabler

Tech as an Enabler 1440 428 Chute Gerdeman

Tech isn’t the enemy—It’s an enabler. It’s true that a global emphasis on digitally disconnecting is gradually gaining traction, but is disconnecting really the solution? Daily life has become digitally…

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Art Transcending Reality in Columbus

Art Transcending Reality in Columbus 1440 428 Chute Gerdeman

The emergence of augmented and virtual reality technology is enlightening creatives to untapped potential. As technology continues to grow, so does the creative ambition amongst artists and designers to apply…

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Core Meditation Trainer

Healthy Control: The Economy of Wellness

Healthy Control: The Economy of Wellness 1440 428 Chute Gerdeman

Sometimes there just aren’t enough hours in the day. After a good 8, 7, 6, 5 hours of sleep you get up just in time to shower (most days), make a…

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Welcome to New York, Nordstrom

Welcome to New York, Nordstrom 1440 428 Chute Gerdeman

“New York doesn’t need another retailer, but it needs a Nordstrom,” said John Bailey, Senior Public Relations Manager at Nordstrom. After visiting the massive 7 story, 320,000 square foot, West…

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The Art of Activation

The Art of Activation 1440 428 Chute Gerdeman

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the element of exclusivity moving the…

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Fast Company Innovation Fest 2019

Fast Company Innovation Fest 2019 1440 428 Chute Gerdeman

It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights, behind the scenes looks into…

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Gameplay Meets Retail

Gameplay Meets Retail 1440 428 Chute Gerdeman

Technology is no stranger to retail at this point, and the window to be disruptive via technology is closing; or so we thought. Silently, video games are making their way…

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