Articles

When DIY Affects How We Buy

When DIY Affects How We Buy 1440 428 Chute Gerdeman

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people are getting hands on. But…

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Regaining Consumer Trust Via Experience

Regaining Consumer Trust Via Experience 150 150 Chute Gerdeman

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and an anxious future, a guarantee…

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Aesop Uses Inspiration From Space Exploration

Aesop Uses Inspiration From Space Exploration 1440 428 Chute Gerdeman

Recently, I had the opportunity to visit a few retail stores while visiting Houston, Texas. Little did I know, this would be my last physical retail engagement for quite some…

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An Essential Evolution – Looking Ahead For Grocery And Food Hall

An Essential Evolution – Looking Ahead For Grocery And Food Hall 150 150 Chute Gerdeman
We’re in unprecedented times and it’s not hard to see a swift evolution upcoming for groceries, food halls, and restaurants. read more

Get In The Game – Brands Activate Users Via Gaming

Get In The Game – Brands Activate Users Via Gaming 1440 428 Chute Gerdeman

Consumers can’t get enough of video games right now. Game sales are soaring, and Twitch, a video game streaming platform, has seen consumers log over 3 billion hours in less…

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There Is No Isolation With Digital

There Is No Isolation With Digital 1440 428 Chute Gerdeman

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand experiences are all in question.…

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Restaurants Shift to Support Community

Restaurants Shift to Support Community 1440 428 Chute Gerdeman

In this new, social-distanced society, restaurants and bars have been hit the hardest. Sad, empty dining rooms, resulting from the mandatory shut down, has caused many to reduce staff and…

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Necessary Adaptations – How Brands Are Staying Connected In Current Times

Necessary Adaptations – How Brands Are Staying Connected In Current Times 1440 428 Chute Gerdeman

Life as we know it has changed, at least for the meantime. Given the circumstances, retail has taken a massive hit. With products, and experiences labeled as “non-essential”, consumers have…

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Penney’s: The New Department Store Flagship

Penney’s: The New Department Store Flagship 1440 428 Chute Gerdeman

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us have traveled through—the racks, shiny…

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Catering to Customization – The Next Wave of Retail Experience

Catering to Customization – The Next Wave of Retail Experience 1440 428 Chute Gerdeman

It’s about options, and today’s shopper finds empowerment in the freedom of choice, with a hands-on connection to the experience. With this in mind, retailers are making way for customization,…

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