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Chute Gerdeman

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Brands Journey Beyond the DTC World

Brands Journey Beyond the DTC World https://www.chutegerdeman.com/wp-content/uploads/2021/03/DTC-Tonal-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 26, 2021 March 30, 2021

E-commerce has been a lucrative business, and for those paying attention, brands saw a 44% sales increase in 2020. With U.S. consumers spending almost a trillion dollars online, it’s still…

Chute Gerdeman

Articles

Brands as Status Symbols

Brands as Status Symbols https://www.chutegerdeman.com/wp-content/uploads/2021/03/BrandStatus-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 15, 2021 March 16, 2021

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

Chute Gerdeman

Articles

3 C-Store Trends Redefining Convenience

3 C-Store Trends Redefining Convenience https://www.chutegerdeman.com/wp-content/uploads/2021/03/HeaderImage3-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 3, 2021 March 4, 2021

C-stores are a backbone in the travel world and as they have adapted over the years, so have consumer expectations and demands. For those who are always on the go,…

Chute Gerdeman

Articles

Make It Shoppable

Make It Shoppable https://www.chutegerdeman.com/wp-content/uploads/2021/02/MakeItShoppable3.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 25, 2021 February 25, 2021

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and how brick-and-mortar is often on…

Chute Gerdeman

Articles

Retail Cultivates Brand Tourism

Retail Cultivates Brand Tourism https://www.chutegerdeman.com/wp-content/uploads/2021/02/BrandTourism.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 20, 2021 February 22, 2021

Brands knowingly, or perhaps unknowingly, are creating hubs of tourism – a place for guests and socially active to come and go at will. These destinations are extensions of the…

Chute Gerdeman

Articles

Q&A With Choice Market Founder Mike Fogarty

Q&A With Choice Market Founder Mike Fogarty https://www.chutegerdeman.com/wp-content/uploads/2019/05/Choice_Article_Header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 18, 2021 March 8, 2021

Updated 2/18/21 Now with three locations in the Denver area, Choice Market is smashing through norms with a c-store format that melds healthy living and convenience. We’re excited to have…

Chute Gerdeman

Articles

The Perfect Pair – Raising Retail’s Spirit

The Perfect Pair – Raising Retail’s Spirit https://www.chutegerdeman.com/wp-content/uploads/2021/02/Retail-Mall.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g February 10, 2021 February 12, 2021

A partnership years in the making, retailers are finding inspiration and innovation from the world of alcohol, and this is a trend we all can get behind. A shopping trip…

Chute Gerdeman

Articles

Retail Promotes Diversity and Economic Empowerment

Retail Promotes Diversity and Economic Empowerment https://www.chutegerdeman.com/wp-content/uploads/2021/01/RetailPromotesDiversityEconomicEmpowerment.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 29, 2021 February 3, 2021

Building brand values is an incredible task with significant implications on corporate culture and, increasingly, consumers who align their values with their wallet. We’ve seen everything from political stances, support…

Chute Gerdeman

Articles

Supporting the New Grocery Consumer

Supporting the New Grocery Consumer https://www.chutegerdeman.com/wp-content/uploads/2021/01/New-Consumer.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 13, 2021 January 13, 2021

Shopping habits are evolving constantly, and that process has been accelerated to reflect newly found hobbies and lifestyles at home. With a re-defined sense of experience, new priorities on product,…

Chute Gerdeman

Articles

Looking Ahead: Retail Predictions in 2021

Looking Ahead: Retail Predictions in 2021 https://www.chutegerdeman.com/wp-content/uploads/2021/01/RetailPredictions2021.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 5, 2021 January 6, 2021

A new year marks a new beginning for consumer trends and brands alike. Patiently awaited, 2021 is here and received with widespread optimism. Retail resiliency has sparked innovation as we’ve…

Articles

Brands Journey Beyond the DTC World

Brands as Status Symbols

3 C-Store Trends Redefining Convenience

Make It Shoppable

Retail Cultivates Brand Tourism

Q&A With Choice Market Founder Mike Fogarty

The Perfect Pair – Raising Retail’s Spirit

Retail Promotes Diversity and Economic Empowerment

Supporting the New Grocery Consumer

Looking Ahead: Retail Predictions in 2021

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