Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Express Pop Up
Express “What You Want” Holiday Pop-Up 1440 428 Mary Lynn Waite

Express “What You Want” Holiday Pop-Up

Looking for all that glitters? You can find it in downtown Columbus! It’s no secret that we have many great brands in our backyard, but…

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Queso Doesn’t Cut It: QSR Brands Should Invest in Experiences 491 800 Chute Gerdeman

Queso Doesn’t Cut It: QSR Brands Should Invest in Experiences

Let’s Go Big A few months ago, once-mighty Chipotle announced the addition of hot liquid cheese to its menu, hoping it would guide the company…

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Vertical Garden
In the Mood for Smarter Food 1440 428 Chute Gerdeman

In the Mood for Smarter Food

As the projected population is expected to reach 10 billion by 2050, food production, consumption, transparency, and access have become hot topics. Through science, technology,…

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Snowe Home Soho
Direct-to-Consumer Brand Snowe Designs an Immersive Retail Experience 1440 428 Amanda Seevers

Direct-to-Consumer Brand Snowe Designs an Immersive Retail Experience

Just in time for holiday season, home essentials brand Snowe opened a pop-up location in SoHo New York. I can say firsthand it’s worth the…

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Wendy's
The Future of Retail and Fast Food: Built in Ohio 1440 428 Chute Gerdeman

The Future of Retail and Fast Food: Built in Ohio

In the face of competition from ecommerce and a fundamental shift in consumer shopping behavior, experimentation has taken on new sense of urgency. Retailers are…

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Interior of the Hyundai Card Library
Intellectual Enrichment and the In-Store Experience 1440 428 Mary Lynn Waite

Intellectual Enrichment and the In-Store Experience

72% of consumers say they would like to increase their spending on experiences rather than physical things next year, pointing away from materialism, and a…

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Stripes & Laredo
CG Talks with FE&S Magazine About Prototype Design 1440 428 Chute Gerdeman

CG Talks with FE&S Magazine About Prototype Design

Looking to gain insight on the direction of prototype design in the foodservice industry, FE&S Magazine sought out perspectives from Chute Gerdeman’s Account Director of…

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The Gist Fall 2017 Issue 491 800 Nathaniel Seevers

The Gist Fall 2017 Issue

Behind New Business: Phil Wilson Talks Partnership 150 150 Chute Gerdeman

Behind New Business: Phil Wilson Talks Partnership

With a seasoned agency background on both the client engagement and consumer engagement sides, how do you see your experience benefitting the Chute Gerdeman team?…

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Denny Gerdeman
Denny Gerdeman Inducted Into the 2017 Shop! Hall of Fame 1440 428 Chute Gerdeman

Denny Gerdeman Inducted Into the 2017 Shop! Hall of Fame

Chute Gerdeman’s very own, Denny Gerdeman, has been given the great honor of being inducted to the 2017 Shop! Hall of Fame. Shop! is a…

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Shaw Contract Carpet
Production + Process: A Tour of Shaw Contract 1440 428 Hannah Namenyi

Production + Process: A Tour of Shaw Contract

We recently had the incredible opportunity to visit Shaw Contract, a division of Shaw Industries, in Cartersville, GA. With one of the most diverse product…

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Future Retail: Facts, Myths, and a Path Forward 491 800 Chute Gerdeman

Future Retail: Facts, Myths, and a Path Forward

Future Retail: Facts, Myths, and a Path Forward CHUTE GERDEMAN  //  REPORT Are you overwhelmed by the seemingly never ending reports of the upcoming retail…

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Neom Organics store
Retail Designs a Future of Health & Wellness 1440 428 Chute Gerdeman

Retail Designs a Future of Health & Wellness

Consumers today, with our young Millennials leading the way, are placing more value on health and wellness. In fact, the global wellness industry grew 10.6%…

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Missguided Fitting Rooms
Socializing the Store Space 1440 428 Mary Lynn Waite

Socializing the Store Space

For today’s youth, social media is much more than a medium to share photos; it’s an extension of their identities. When we look at it…

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Hai Poke Bowl
Fast Casual’s Biggest Food Trend, Poké, Marinates in the Midwest 1440 428 Chute Gerdeman

Fast Casual’s Biggest Food Trend, Poké, Marinates in the Midwest

The hottest cold food trend and current phenomenon in the fast casual industry is poke. Pronounced ‘po-kay,’ it means “to slice or cut” in Hawaiian.…

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Academy 8 Conference
Ali Goes to Italy for Academy Day #8 Conference 1440 428 Aliene Chidester

Ali Goes to Italy for Academy Day #8 Conference

A year ago, I studied in Italy at SOA (State of Art) and attended a class specifically focused on Architectural Visualization. Every year my school…

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Skyline of Columbus Ohio
Columbus: A City Designed for “US” 1440 428 Chute Gerdeman

Columbus: A City Designed for “US”

Brand development is one of the most critical aspects in the evocation of any feeling behind a company, person, or – in this case –…

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The Gist Summer-ish 2017 Issue 491 800 Nathaniel Seevers

The Gist Summer-ish 2017 Issue

Announcement Toast
A Closer Look: FCB/RED + Chute Gerdeman 1440 428 Chute Gerdeman

A Closer Look: FCB/RED + Chute Gerdeman

In August, FCB Chicago took a leap forward in building its business offering with the acquisition of Chute Gerdeman. FCB/RED will now align its award-winning…

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Amazon Pick Up
Amazon Instant Pickup Caters to the College Campus Consumer 1440 428 Chute Gerdeman

Amazon Instant Pickup Caters to the College Campus Consumer

It’s been a whirlwind year for Amazon and they continue to take big steps in retail, becoming one of the most influential companies around the…

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French Quarter
IRDC: Retail Recap from the Big Easy 1440 428 Amanda Seevers

IRDC: Retail Recap from the Big Easy

VMSD’s International Retail and Design Conference (IRDC) never ceases to lack in energy and inspiration, especially with the perfect backdrop of the one-of-a-kind city of…

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Paper Lighting
Let There Be LightArt 1440 428 Chute Gerdeman

Let There Be LightArt

Last month, Chuties got a chance to meet LightArt’s Leslie Simpson and were designated with a challenge to be inspired. A choice of paper, workstation,…

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Grown in Walmart
Walmart’s New Grown Up Fast Food Offer 1440 428 Chute Gerdeman

Walmart’s New Grown Up Fast Food Offer

Over the last decade the grocery and supermarket scene has seen quite a shift in the physical store makeup. From health clinics to coffee shops…

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FCB Chicago Acquires Chute Gerdeman 1440 428 Amanda Seevers

FCB Chicago Acquires Chute Gerdeman

FCB Chicago Acquires Design Agency Chute Gerdeman FCB Chicago Acquires Design Agency Chute Gerdeman to Expand Retail Division The combined teams will now provide an…

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Fusian Employees
Ones to Watch: Fast Casual Restaurants in the Fast Lane for Growth 1440 428 Chute Gerdeman

Ones to Watch: Fast Casual Restaurants in the Fast Lane for Growth

You’ve heard the news, the sky is falling on the fast casual segment and it’s doomed. The reality is that the fast casual category is…

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Merchandise Display
From URL to IRL, Everlane Opens “The Lab” 1440 428 Chute Gerdeman

From URL to IRL, Everlane Opens “The Lab”

With frustration and the lack of innovation in the retail space, founder Michael Preysman set out to challenge conventions with the creation of Everlane in…

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Retail Summit Attendees
Retail Summit 2017: Smart City. Smart Retail. 1440 428 Chute Gerdeman

Retail Summit 2017: Smart City. Smart Retail.

We hear from clients and people all over the retail industry, why Columbus? Well, little do they know that Columbus is a true retail hub.…

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Line Friends NYC Interior
LINE FRIENDS is Larger Than Life at Retail 1440 428 Cara Ambrosino

LINE FRIENDS is Larger Than Life at Retail

Who could forget faces like these? It was pretty easy to be charmed by these friendly mugs, and our team immediately fell for the LINE FRIENDS family…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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