Articles

  • Chute Gerdeman

Reimagining the Bridal Experience: Q&A with Vow’d
Reimagining the Bridal Experience: Q&A with Vow’d 1440 428 Chute Gerdeman

Bridal retail is a unique category, rife with high expectations and stress for many shoppers, built on decades of dress shopping sameness. But Vow’d Weddings says it shouldn’t be that…

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  • Chute Gerdeman

Restaurant Trends: What Comes After Chicken?
Restaurant Trends: What Comes After Chicken? 1440 428 Chute Gerdeman

While chicken dinners used to be something you could only get from the colonel, they have become one of the most sought-after meals at any fast-food restaurant – especially the…

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  • Chute Gerdeman

The New Kitchen Consumer: 6 Key Archetypes to Know
The New Kitchen Consumer: 6 Key Archetypes to Know 1440 428 Chute Gerdeman

Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits. Brands have seized the opportunity to market to this new…

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  • Chute Gerdeman

What Brands Can Learn From Sneaker Culture
What Brands Can Learn From Sneaker Culture 1440 428 Chute Gerdeman

Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with people. The styles, the history, the brand names, and the…

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  • Chute Gerdeman

Cause Casual: Restaurants With a Social Purpose
Cause Casual: Restaurants With a Social Purpose 1440 428 Chute Gerdeman

More than a decade ago, a food cart became a path for sex-trafficking survivors to reclaim their lives through employment. Called Freedom a la Cart, the social enterprise stemmed from a…

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  • Chute Gerdeman

Designing for Restaurant Agility: The Rise of the Flexaurant
Designing for Restaurant Agility: The Rise of the Flexaurant 1440 428 Chute Gerdeman

Ghost kitchen this, BOPIS that, drive-thru now, sit down later. You’ve heard the terms, but why, after decades of the same, are restaurants now reinventing themselves on the fly? The…

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  • Chute Gerdeman

Affordability is In: Retail’s Resale Transformation
Affordability is In: Retail’s Resale Transformation 1440 428 Chute Gerdeman

The affordability movement is completely changing retail, and it’s happening globally. When we say “affordability”, we don’t mean cheap. Premium materials and designs are born from “affordable” processes and sources…

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  • Chute Gerdeman

Accessible Luxury: Tapping into Millennial and Gen Z Consumers
Accessible Luxury: Tapping into Millennial and Gen Z Consumers 1440 428 Chute Gerdeman

While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys, and with it, they are beginning to amass wealth. Luxury…

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  • Chute Gerdeman

From Screen to Table: How Viral Food Trends Influence What We Eat
From Screen to Table: How Viral Food Trends Influence What We Eat 1440 428 Chute Gerdeman

If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired by a viral food trend—and you are in good company.…

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  • Chute Gerdeman

Restaurant Automation: Striking the Right Balance
Restaurant Automation: Striking the Right Balance 1440 428 Chute Gerdeman

It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is too much? How can restaurants use automation to augment the…

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