Chute Gerdeman, Author at Chute Gerdeman

Chute Gerdeman

Articles

Accessible Luxury: Tapping into Millennial and Gen Z Consumers

Accessible Luxury: Tapping into Millennial and Gen Z Consumers https://www.chutegerdeman.com/wp-content/uploads/2022/10/earrings.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 31, 2022 October 31, 2022

While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys, and with it, they are beginning to amass wealth. Luxury…

Chute Gerdeman

Articles

From Screen to Table: How Viral Food Trends Influence What We Eat

From Screen to Table: How Viral Food Trends Influence What We Eat https://www.chutegerdeman.com/wp-content/uploads/2022/10/cover.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 21, 2022 November 1, 2022

If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired by a viral food trend—and you are in good company.…

Chute Gerdeman

Articles

Restaurant Automation: Striking the Right Balance

Restaurant Automation: Striking the Right Balance https://www.chutegerdeman.com/wp-content/uploads/2022/09/Restaurant_automation_header-1440.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 21, 2022 September 21, 2022

It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is too much? How can restaurants use automation to augment the…

Chute Gerdeman

Articles

Elevating the Travel Retail Experience

Elevating the Travel Retail Experience https://www.chutegerdeman.com/wp-content/uploads/2022/09/coveroption1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g September 7, 2022 September 9, 2022

After years of travel restrictions, Americans are finally taking the trips they have been dreaming of. Despite news of frequent flight cancellations and other travel headaches, Americans are planning more…

Chute Gerdeman

Articles

The Nostalgia Economy

The Nostalgia Economy https://www.chutegerdeman.com/wp-content/uploads/2022/08/nostalgia-cover.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 24, 2022 August 24, 2022

Brands are betting big on nostalgia, and it has left us wondering why the fascination with the past has such a massive imprint on the present. Nostalgia takes on different…

Chute Gerdeman

Articles

Gen Alphas are Hungry for Something Different

Gen Alphas are Hungry for Something Different https://www.chutegerdeman.com/wp-content/uploads/2022/08/GenAlpha_snacks_1440.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 10, 2022 August 10, 2022

Instagrammable meals. Plant-based diets. Clean eating. Curated coffee. Local, farm-raised. Sure, Millennials may get razzed for their love of the finer things, like overpriced lattes and avocado toast, but as…

Chute Gerdeman

Articles

Does Anyone Care About the Metaverse?

Does Anyone Care About the Metaverse? https://www.chutegerdeman.com/wp-content/uploads/2022/08/careabout_metaverse_Header_1440.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 4, 2022 August 4, 2022

The Metaverse is taking shape right now, and brands are moving quickly to place their stamp on the platform. At its simplest, the Metaverse is defined as a single home…

Chute Gerdeman

Articles

Preparing for the Alpha Generation

Preparing for the Alpha Generation https://www.chutegerdeman.com/wp-content/uploads/2022/07/Alph_part1_HeaderImage-1440.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 29, 2022 July 29, 2022

Generation Z and Millennials get all the attention. Sure, they have a significant share of buying power—but an entire generation of new consumers are influencing purchase decisions, and most haven’t…

Chute Gerdeman

Quick Hits

Sign Up for The Gist Quarterly Newsletter

Sign Up for The Gist Quarterly Newsletter https://www.chutegerdeman.com/wp-content/uploads/2017/08/GistSignUp-Post-Graphic-800.png 491 800 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 27, 2022 August 10, 2022

Chute Gerdeman

News

Rent-A-Center: New Store Design Preview

Rent-A-Center: New Store Design Preview https://www.chutegerdeman.com/wp-content/uploads/2022/07/RAC-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g July 12, 2022 July 13, 2022

Thoughtfully re-imagined with a modern stylistic approach, the new Rent-A-Center bridges the gap between physical and digital retail… read more

Chute Gerdeman

Accessible Luxury: Tapping into Millennial and Gen Z Consumers

From Screen to Table: How Viral Food Trends Influence What We Eat

Restaurant Automation: Striking the Right Balance

Elevating the Travel Retail Experience

The Nostalgia Economy

Gen Alphas are Hungry for Something Different

Does Anyone Care About the Metaverse?

Preparing for the Alpha Generation

Sign Up for The Gist Quarterly Newsletter

Rent-A-Center: New Store Design Preview

Design that connects people to the world’s greatest brands.