Articles

  • Chute Gerdeman

Wayfair + Airbnb: Where Life Meets Style
Wayfair + Airbnb: Where Life Meets Style 1440 428 Chute Gerdeman

In a head to head competition, online brand Wayfair might be making the move to gain some ground against Amazon. Recently the home goods brand announced it would be opening…

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Pelotonia Riders
  • Chute Gerdeman

Pedal to the Metal: A Course for Change
Pedal to the Metal: A Course for Change 1440 428 Chute Gerdeman

This year marks the 10th anniversary for Pelotonia; today, the organization has raised over $167 million in hopes to provide a cure so desperately needed for people all over the world.…

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  • Chute Gerdeman

Shop Now Pay Later: The Afterpay Potential for Retail
Shop Now Pay Later: The Afterpay Potential for Retail 1440 428 Chute Gerdeman

For some brands and retailers, the holiday season can represent as much as 30-40% of its annual sales during the months of November and December. According to NRF in 2017…

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  • Chute Gerdeman

Fast Casual: Amazon’s Next Move
Fast Casual: Amazon’s Next Move 1440 428 Chute Gerdeman

Not too long ago investors, analysts, reporters, and retailers were all caught by surprise by the headline announcement of Amazon acquiring Whole Foods. Since then the ecommerce giant has been…

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  • Chute Gerdeman

Steps to Out-of-the-Shoebox Thinking
Steps to Out-of-the-Shoebox Thinking 1440 428 Chute Gerdeman

It’s a $55 billion industry that only continues to make a predominant influence throughout the world. Although­–to some–sneakers are just the last thing they put on before a walk to…

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London Flag
  • Chute Gerdeman

The London Eye: 3 Retail Trends to Watch
The London Eye: 3 Retail Trends to Watch 1440 428 Chute Gerdeman

Being on the cutting edge of what’s new in retail design, our team embarked on a flight over the Atlantic to gain insight into what stores successfully guide the consumer…

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  • Chute Gerdeman

JoAnn Fabrics New Store Format Turns Dreamers into Doers
JoAnn Fabrics New Store Format Turns Dreamers into Doers 1440 428 Chute Gerdeman

It’s the goal for every brand to engage, excite, and–most importantly–inspire each consumer who walks through its door. JoAnn Fabrics’ new concept store in Columbus, Ohio helped to elucidate what…

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Duluth Trading Co
  • Chute Gerdeman

Duluth Trading Co. Gets Down to Brick-and-Mortar Business
Duluth Trading Co. Gets Down to Brick-and-Mortar Business 1440 428 Chute Gerdeman

Notable for its cheeky ads for products like buck-naked underwear, ballroom jeans, and no-yank tanks, Duluth Trading Co, is “bringing humor to everyday, universal truths,” taking real fit and function…

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  • Chute Gerdeman

Marine Layer Sails Into Communities Across the US
Marine Layer Sails Into Communities Across the US 1440 428 Chute Gerdeman

With a harmless toss of a t-shirt, Marine Layer was born in 2009 by founder Mike Natenshon. Devastated about the loss, he wondered if he could recreate the shirt he…

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Convenience Store Display
  • Chute Gerdeman

Retail’s New Healthy Convenience Model
Retail’s New Healthy Convenience Model 1440 428 Chute Gerdeman

Convenience retail use to just be about quick food on the go. Consumers today are now shopping for food three to four times a week though, and looking for healthy…

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