Making It Happen

Founded by Passion. Driven by People. Proven by Results.

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Even in times of trouble we have the capacity to be thankful. Wishing you a happy and healing Thanksgiving. 🍗🦃✨

#thanksgiving2020 #happythanksgiving

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Design 👉 Reality. Our team is incredible at designing spaces that truly come to life. The @krispykreme flagship in NYC is just one example of their hard work, creativity, and skill. 🍩

#reality #storedesign #rendering #tranformation #newyork #retail #donuts #krispykreme #krispykremedoughnuts

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If you guessed the @nygiants and @nyjets earlier this week, you were right! This team shop design changes sides in a blink. The striped ceiling is the key visual element that defines the space, lights the store, and contains technology features. They are experiential workhorse fixtures and supply the changeable elements that bring the teams’ brands to life.

#newyork #giants #jets #nfl #footballseason #teamstore #shopdesign #storedesign #sportsstore #instoreshopping #instoretour

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Take a look at the store that has been hailed as the most exciting store in the NFL. The entire store can switch teams in just a short period of time with innovative pivoting walls, allowing alternating team gear to appear in an instant. Do you spot what teams share this team store haven? #nflteam #nfl #football #teamshop #teamstore #storedesign #retaildesign #storefront #experiencedesign

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Traveling during a pandemic can be a bit nerve-wracking, yes. Still, it was good to be back in New York and see people beginning to venture out in a city initially hit hard and fast by COVID. It appeared that folks are starting to feel safer going out as long as the necessary precautions are in place.

Many people could be seen opting for the parks and other outdoor spaces such as Hudson Yards. Again, the number of people was limited, but individuals and small groups were nevertheless milling about. Central Park was a bright spot where the amount of space really allowed people to spread out and enjoy some time outdoors. People were playing and lounging in a seemingly relaxed environment, a little oasis in the new normal.

We stopped into a couple different retail stores. It was interesting to see the subtle ways that the stores were addressing the flow of traffic throughout the space. In most stores, small decals on the floor indicated directionality and path of travel. In busier stores, someone monitored the number of people in the store and asked folks to wait outside if they needed to reach a lower capacity.

You can read more about our travels through the link in our bio.

#retail #storedesign #NYC #pandemic #safetravel #retaildesign #retailexperience #nycexperience #newyork

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“The new Xfinity stores meet all customer needs. It is designed to encourage visitors to experience and explore our products, but also has areas dedicated to quick transactions like bill pay, with kiosks at the back of the store. Each store has a main central aisle that leads customers down the middle of the store and breaks up the layout into zones for each product - Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet. For instance, in the Xfinity Home section visitors can turn on connected lights, lock a front door featured in the display and watch feeds from security cameras placed throughout the store on X1.”

We wanted to be sure that our designs provided the appropriate solutions for the Xfinity customer. Extensive research on the upfront helped drive the physical format for a mock store. The insights and outcome of the space helped solidify our strategy going forward.

#xfinity #retailstore #storedesign #interactive #retailtech #retailstrategy #retaildesign #experiencedesign #consumerexperience @xfinity

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Chute Gerdeman is a brand experience company with a global presence and a collaborative approach. Our team of 50+ top industry pros imagine and bring to life experiences that connect people to brands, and deliver true business transformation.

PASSION

We do our work with soul. We shop. We eat. We travel. We ARE the consumers we serve.

PURPOSE

Ideas and advice for actual use – to solve real problems. We are in this to transform our clients’ businesses, but also to nurture our own. Whatever it is, we make it better. We make it matter. And we make it last.

PARTNERSHIP

Relationships are built on a series of experiences. We believe in “better together.” We collaborate. We play well with others. And we win when we work together.

SEE OUR PHILOSOPHY IN ACTION >

SEE THE WORK >

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN

455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001