Scale By Design
The store that opened should look like the store design that was approved.
Most agencies design for the presentation. At Chute Gerdeman we design for the build, and everything that comes after it.
Every design and creative decision is validated against real-world construction costs before construction begins. Your ops team, your CFO, and your franchisees can all say yes to the same prototype… and the value engineering team won’t have to gut your brand new prototype.
We design spaces with the build in mind from day one.
Every material, every detail, every budget decision is tested before a nail is driven. What gets approved is what gets built, at one location or two hundred.
Great design scales. And design that scales isn’t more expensive. It’s what keeps the expensive surprises from happening.
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Lee’s Famous Recipe Chicken
For Lee’s Famous Recipe, scale by design meant Standards, Guidelines & Choices, a design system giving every franchise operator the ability to renovate within their own budget without compromising the brand. Active across multiple states and built for national scale, Lee’s is still scaling their new prototype.
FAO Schwarz
For FAO Schwarz, scale by design meant taking one of the most iconic retail brands in the world and making sure its story held up across formats. Whether it’s the flagship, a Build-A-Bear partnership or a Target shop-in-shop. It’s unmistakably the same brand in completely different contexts, never compromising on the experience.
Altar'd State
Three locations. Three markets. One fixture system that had to work in all of them.
Altar’d State’s brand is built on warmth, mission, and a store experience that feels intentional from the moment you walk in. The brand needed that experience to translate from the Easton Town Centre prototype to International Plaza and Tysons Corner. Three distinct markets, three different formats.
Chute Gerdeman developed a custom modular fixture system that flexes across floor plans without losing the brand language that makes Altar’d State recognizable. Same warmth. Same hospitality. Same soul. Engineered to scale.
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Scale By Design
Ready to scale your brand without compromising what makes it unmistakably yours? Let’s design what’s next.